Sessions at SXSW Interactive 2012 on Saturday 10th March in Salon B

View as grid

• Get Your Startup’s Name in Lights with IBM!

  by Jani Byrne, Sancia Matthyssen, Claire England, Guy Diedrich and Jonathan Libby

  Appearing at the 2012 SXSW Interactive Festival, IBM is looking for top entrepreneurs to join our Startup Showcase Video Series. We will be in the Startup Village hosting an audience participation session where your ideas count! Bring your smart phone and have ‘real time’ interaction with our panelists as we discuss entrepreneurial perspectives on Crowdsourcing, Social Entrepreneurship and more! Your participation during the session can help influence you being selected as one of four finalists for the IBM Startup Showcase Video Series. Following SXSW, we will work with our finalists to create the Video Series, capturing conversation about their startups and hear how they are improving the lives and businesses of their customers. The video series will be delivered through multiple channels reaching tens of thousands of developers, consumers, investors, and businesses around the world. This session is sponsored by IBM.

  • Entrepreneurship
  • Startups

  At 11:00am to 12:00pm, Saturday 10th March

  In Salon B, Hilton Austin Downtown

• Discover the New Frontier of the Glocal Internet

  by Jack Welde, Adrian McDermott, Christine Lagorio, Dave Altarescu and Holger Luedorf

  Foursquare, Spotify, Zendesk and Smartling share how they leverage today's mega-trends - social, local, mobile, and cloud - to meet the challenges and exploit the opportunities of the New Internet. Users from India to Indiana expect to interact with brands on any device, from any location, in their native language, and via their favorite social networks. Companies that actively engage customers in this personalized way will reap the rewards of the New Internet. Do you have the tools and strategies to truly connect in this new online market? Join this session to get insight from the best. Moderator: Christine Lagorio, executive editor, Inc.com. This session is sponsored by Smartling.

  • Adaptive Experience
  • Audience
  • Content
  • Globalization
  • Glocal
  • Localization

  At 12:30pm to 1:30pm, Saturday 10th March

  In Salon B, Hilton Austin Downtown

• The Secrets and Surprises of DIY Promotion

  by Anindita Sempere, Jeff Potter, Joshua Glenn and Laura Fitton

  How can you use DIY strategies to get the media to give your book, blog, or startup attention? What pitfalls can you run into along the way?

  Join author Jeff Potter (Cooking for Geeks), author and editor Joshua Glenn (HiLobrow, Significant Objects, and Semionaut), and CEO Laura Fitton (OneForty) for three lightning talks followed by a discussion moderated by Anindita Basu Sempere, Executive Director of The Writing Faculty.

  The lightning talks will cover each of our experiences of what we found worked and didn't work in our journeys through the media and into the public eye. In the panel we'll discuss similarities and differences between our projects and approaches, exploring the "meta rules" that apply across the board to help you understand what you might encounter when promoting your project.

  We'll cover what surprised us, what mattered more than we realized, and what you can do to be better prepared for managing exposure of your projects and work.

  • Attention
  • Marketing
  • Public Relations

  At 3:30pm to 4:30pm, Saturday 10th March

  In Salon B, Hilton Austin Downtown

  Coverage audio clip

• X of Y: How to Ensure Your Startup Is Defensible

  by Dave Gilboa, Katia Beauchamp, Peter Coles, Eric Koger and Sam Shank

  Entrepreneurs often pitch their ideas as “the X of Y”. Match.com for farmers… Foursquare for parking lots… Gilt Groupe for grandparents. It is both efficient and lucrative to take what already works and extend it to a new niche, a new country or a new context. Innovation through localization or specialization has launched many successful businesses.

  On the flip side, say you have a truly innovative and disruptive idea. Good for you! That’s only the beginning. Companies like Groupon and Gilt launched with unique business models, but now they each have a slew of imitators and have spent fortunes to stay at the front of the pack. In a time of easy capital, fast development and expensive intellectual property rights, how else besides capital can a company stay defensible?

  • Defense
  • Entrepreneur
  • products
  • Startups

  At 5:00pm to 6:00pm, Saturday 10th March

  In Salon B, Hilton Austin Downtown

  Coverage audio clip