Sessions at SXSW Interactive 2012 about profiles and Community and LinkedIn and Match.com on Saturday 10th March

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  • Multiple Personalities–Not a Disorder but the Norm

    by Benjamin Smithee, Thomas Marks, Elizabeth Sartin and Amy Parnell

    In today’s online social world, most people maintain several different social profiles that span across friends, business networking, online dating and entertainment/lifestyle. One person’s public persona on each of these different types of social sites could be vastly different than the information they will share on the others. What are the psychologies and mental models at play that provide a preconceived notion of what personal information should be shared in different contexts? What challenges does each profile team face in overcoming such pre-existing beliefs?

    Discuss why online social users create unique personas between these different sites, why the content that is shared across these different communities can be so dramatically different and what challenges the social media industry faces in regards to contending with fundamental human psychology. Particants on this panel include leads from Match.com, LinkedIn and TripIt.

    At 12:30pm to 1:30pm, Saturday 10th March

    In Longhorn, Omni Downtown

    Coverage audio clip