by Chiara Bernasconi, Dan Phiffer, Lotte Meijer and Shannon Darrough
MoMA.org is home to a growing archive of exhibition subsites, each custom-designed for special exhibitions at the Museum of Modern Art. As diverse as the exhibitions they represent, they are one of the most compelling aspects of the Museum's online presence.
Built through collaborations between the Digital Media department, outside consultants, and exhibition curators and artists, MoMA's exhibition subsites contain a wealth of media—images, video, maps, and timelines. They often provide additional information and context that can't be accommodated in MoMA's physical galleries, and are available to a public who may not be able to see them in person.
Using past and current work as examples, we will discuss various strategies we use in the design, development, and management of exhibition subsites. These will include: Talk to Me, Marina Abramović: The Artist Is Present, Abstract Expressionist New York, Take your time: Olafur Eliasson, and German Expressionism: The Graphic Impulse.