Sessions at SXSW Interactive 2012 about Philanthropy and Journalism on Saturday 10th March

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  • Philanthropy Is Not the Future of Journalism

    by Nicole Hollway and Janet Coats

    While donations play a key role in community support and engagement, the writing is on the wall regarding how much government, private and foundation funding will continue to be available to public media. As media that exists to serve the public, often the mass reach required to compete for the media dollars available for banner advertising is at odds with serving the public mission. We will look at specific examples of nonprofit news organizations developing mission-supported revenue streams, integrating donor relationships into marketing and advertising, and considering revenue streams that are separate from and/or compliment their mission.

    At 11:00am to 12:00pm, Saturday 10th March

    In Creekside I & II, Sheraton Austin Hotel at the Capitol

    Coverage audio clip

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