Sessions at SXSW Interactive 2012 about Games and Mobile on Saturday 10th March

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• Cloud adventures: Instant scale... from zero to millions of hits in 24 hours

  In order to remain competitive, developers need to focus on velocity and getting apps launched quickly and efficiently. Come learn about how you can use Google App Engine to build fast, reliable, and internet scale apps without the hassle of managing servers. We’ll talk about some fun quirky success stories ranging from Google Doodles, mobile apps, disgruntled birds, and zombie games.

  • Apps
  • Cloud
  • Games
  • Google
  • Mobile

  At 12:30pm to 12:55pm, Saturday 10th March

  In Rainey St

• Mobile Games: The Secret Sauce Is Social

  As the popularity of mobile games continues to experience rapid growth, social elements are emerging as the significant ingredient to successful games - and for good reason. They are the future of mobile gaming.With the proliferation of smartphones in America, it is the right time to usher in a next generation of mobile gaming that is social at its core. Eiji Araki, SVP of Product at GREE International, Japan's leading mobile social gaming platform with 5 years experience in making successful social games, will discuss user behavior and key game mechanisms that make games popular. Eiji will focus on the 3 essential parts of a game: user acquisition, engagement, and monetization in the context of both game design and social design. He will discuss the role of long and short term game cycles, the necessity for a social graph, the importance of fostering cooperation, competition, and communication, and platform requirements.

  • Game Design
  • Games
  • Mobile
  • Mobile Games

  At 5:00pm to 6:00pm, Saturday 10th March

  In Salon H, Hilton Austin Downtown

  Coverage audio clip