Sessions at SXSW Interactive 2012 about products and Marketing on Saturday 10th March

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  • Y Rappers R Better Marketers Than U

    by Bill Pauls and John McHale

    To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the mic, commanding attention, and ultimately, selling a ton of product. This session will look at (and listen to) how rappers turn personal brands into marketing platforms, including how they:
    -project a consistent brand image
    -market to new audiences (rappers have been doing this well since RunDMC met Aerosmith)
    -innovate in a digital world (T-Pain’s popular Autotune App, for example)
    -cross promote with advertisers
    -leverage product placement (mmm, Cristal)
    -and drive culture
    Last year, Bing won the 2011 Grand Prix at Cannes International Festival of Creativity by launching Jay-Z’s new book. The question is, which brand was the bigger winner?

    At 11:00am to 12:00pm, Saturday 10th March

    In Assembly Room, InterContinental Stephen F. Austin