Sessions at SXSW Interactive 2012 about Community and Publishing on Saturday 10th March

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• Entertain or Fail: Brands As the New Publishers

  by Allen DeBevoise and Anthony Batt

  Brands today have more consumers at their fingertips than any TV show or magazine could ever offer thanks to an abundance of multi-connected digital platforms. But entertaining those consumers on multiple platforms is a role that brands have never had to play before. The opportunities are turning brands into this generations publishers. This is the next evolution in content creation -- when brands fully take on the role of publisher and entertainer. And the brands that do this successfully will win.
  Playing the role of publisher and content creator means moving beyond old-school push-message advertising. It means creating engaging content that invites the consumer in to make the experience their own, and it means allowing the consumer to be the copywriter in some cases. It also means that brands must constantly evaluate if their content is fresh, engaging, provoking and causing a reaction in their audience. It means that brands must entertain … or fail.

  • Brands
  • Community
  • Content
  • Engaging People
  • Entertainment
  • Publishing

  At 9:30am to 10:30am, Saturday 10th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol

• Making Stories: Libraries & Community Publishing

  by Nate Hill, Michael Porter, Char Booth, Amy Buckland and Amy Buckland

  Good libraries are community-minded, technologically-aware, devoted to increasing access to information, and interested in preserving the local cultural heritage. Good newspapers aggregate and curate information for their readers, prioritize the local population, and are the record of a place, a time, a citizenry. Both believe they must tell stories for everyone, not just themselves.
  Libraries have experience with media production, and are already a known community resource. Supporting communication within their community falls within the library’s mandate to increase access to information. Building on the “maker” ethic, how can libraries help their communities make their own news, write their own stories, publish their own histories?

  • Community
  • Libraries
  • Publishing
  • sxswLAM

  At 11:00am to 12:00pm, Saturday 10th March

  In Room 6AB, Austin Convention Center

  Coverage slide deck slide deck slide deck slide deck audio clip