If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.
Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.
Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web and mobility for social, economic and environmental information it becomes clear that the need to manage rapid growth and innovation in a meaningful, transparent manner is essential. In this talk that explores interactive design innovation through biomimicry, Michael Dungan shares 9 lessons of the honeybee in 9 minutes. Participants experience firsthand how the technology start-up BeeDance is applying these lessons and others natural principles to promote wise action online and in the community. Learn how effective social media techniques are being utilized to create authentic change in the manufacturing and professional services sector. Why biomimicry? Because nature is a great learning institution and honeybees are esteemed faculty members.
9th–13th March 2012