Sessions at SXSW Interactive 2012 about Artists and Social Media on Saturday 10th March

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  • Social Media for Minority Mindshare

    by Mazy Kazerooni, Natalie Cofield, Korey Coleman and Ron Harrison

    The advent of free and cheap media tools has created many opportunities for minority music and media makers. Young social media gurus such as the Persian background and Orange County born Mazy Kazerooni (Track.by and Digital Hustler for L'il Wayne) have leveraged popular artists and platforms like Ustream to create thriving businesses and relationships with advertisers.
    Still others, such as Korey Coleman of Spill.com/Hollywood.com have become burgeoning celebrities largely propelled by video animation, the social media platform Ning and rabid downloads of audio podcasts.
    This SXSW panel will explore strategies to leverage social media tools and platforms to increase access, brand and direct connection to consumers for minority emerging artists and will show-case best practices used by artists such as L'il Wayne, and platforms like Spill.com and Blazetrak.com.

    At 3:30pm to 4:30pm, Saturday 10th March

    In Room 5ABC, Austin Convention Center

    Coverage audio clip

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