Sessions at SXSW Interactive 2012 matching your filters

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• Y Rappers R Better Marketers Than U

  by Bill Pauls and John McHale

  To quote Jay-Z, “I’m not a businessman, I’m a business, Man.” No one connects more deeply with their audiences than rappers. They're fearless marketers -- stirring up trouble, grabbing the mic, commanding attention, and ultimately, selling a ton of product. This session will look at (and listen to) how rappers turn personal brands into marketing platforms, including how they:
  -project a consistent brand image
  -market to new audiences (rappers have been doing this well since RunDMC met Aerosmith)
  -innovate in a digital world (T-Pain’s popular Autotune App, for example)
  -cross promote with advertisers
  -leverage product placement (mmm, Cristal)
  -and drive culture
  Last year, Bing won the 2011 Grand Prix at Cannes International Festival of Creativity by launching Jay-Z’s new book. The question is, which brand was the bigger winner?

  • Marketing
  • products
  • rappers
  • Social Media

  At 11:00am to 12:00pm, Saturday 10th March

  In Assembly Room, InterContinental Stephen F. Austin

• Coolhunting and Coolfarming with Social Media

  by Jason Knapp, Jessica Powell, Jun H Sung, Peter Gloor and Wicks Walker

  'Coolhunting' was conceived by the author/futurist William Gibson in his novel "Pattern Recognition." 'Cool hunting' is now an active research area at the MIT Center for Collective Intelligence. If past is any indication, 'coolfarming' can change everything. Jared Diamond (author of "Guns, Germs, and Steels") identified a single catalytic event where civilization increased productivity ten to hundred times - when humanity emerged from hunter gatherer society to agrarian society. Are we soon about to witness an evolution of the same magnitude in the field of innovation? This panel will share insights from the academic research of the mastermind himself, Peter Gloor. We will also hear from corporate leaders where the rubber meets the road, and shed some light on recent acquisitions and emerging opportunities. New head of products at MySpace, CMO of Badoo, and the founder of W4 will provide a balanced view on projecting trends and impact on advertising.

  • Coolfarming
  • coolhunting
  • Marketing
  • Social Media

  At 5:00pm to 6:00pm, Saturday 10th March

  In Capital Ballroom B, InterContinental Stephen F. Austin

  Coverage audio clip