We've had data visualisation. We've had data journalism. But there's a missing layer that sport has ignored. Only the most passionate of fanatical sporting statisticians can get joy from the data that accompanies the world's most popular sport. There must be a better way of telling the stories behind the stats. Soccer has as much data as any other sport and with an estimated 3.5 billion fans, it has more audience than anyone else. But entertaining that audience, rather than simply informing them, is where the challenge lies. Richard Ayers, the digital innovator at Manchester City FC, one of the world's top soccer clubs, will reveal where the club is going and explore the best examples in the game. He'll look at the pace of change in Soccer's stats as the top club's strive to engage a wider demographic and will assess parallels in F1 Grand Prix, the differences with North American sports and the impact of second-screen experiences.
9th–13th March 2012