Sessions at SXSW Interactive 2012 about Storytelling and User Generated Content on Saturday 10th March

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  • Crowd Sourced & Collaborative Story-Writing

    by Stephen Bradley

    User-generated content (UGC) has changed the face of the entertainment world forever. Nearly every form of media has enjoyed a "break-out" moment when consumer content began to present a serious alternative to professionally-developed content for market and mind share. Break-through companies like Flickr, CD Baby, YouTube and Zynga have led the charge for every form of media entertainment from photos to video to music to video games... all except books.

    The explosive growth of e-readers and e-books is a strong endorsement of consumer demand to both publish and consume written work. Historically, writing and publishing a complete book has been a daunting proposition for the average consumer - but today non-professional enthusiasts have the opportunity to participate with others in the creation of new types of stories that build on the contributions and inspiration of many... stories that develop and unfold before their eyes, where they are both creator and consumer at once.

    At 5:45pm to 6:00pm, Saturday 10th March

    In Texas Ballroom 4-7, Hyatt Regency Austin