Sessions at SXSW Interactive 2012 about Blogging and Women on Saturday 10th March

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  • Monetizing Mommy

    by Catherine Connors and Erin Chase

    It’s no secret that the blogosphere sees mommy blogs as synonymous with spit up and sippy cups. As a result, most assume that the cash that does trickle in for mom bloggers surely must match their decidedly low profile topics.

    Not so.

    Turns out, mommy’s become something of a cash cow these days. From bestselling books to six figure brand partnership deals, she’s raking it in – and she’s worked hard to deserve it. These days, mommy blogging is an expansive, professional career for passionate communicators, and is a veritable mine (and minefield) of monetization opportunities.

    This session puts four top mommy bloggers on stage to deliver practical advice on four specific aspects of monetizing the mom blog. The session is geared for motivated women bloggers with a powerful message who seek something more than affiliate marketing and banner ads. We’ll cover publishing, video, brand sponsorship deals, and talent work, and we won’t be leaving out numbers.

    At 5:00pm to 6:00pm, Saturday 10th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol