by Kara Nortman
Everyone wants a good deal, but offering your company’s products through burgeoning deals platforms such as Groupon, Dealmap and others can erode your margins when not used strategically. Whether you sell shoes, yogurt or iPads, this panel will discuss how small businesses can uniquely and effectively tap into group deals, as a key piece of a smart overall marketing strategy, without harming their product's street cred or company's bottom line.
The folks from the And I Am Not Lying blog (andiamnotlying.com) cock-rock the NPR crowd with the best underground comedy, storytelling and sideshow acts. Hailing from NYC, this special event crams 15 apeloads of fun into one tent with story and improv workshops, a variety show, free beer and plenty of laughing and shouting.
If you're at a small organization, you might have more great ideas and willingness to serve your community than you do time, money, or help. Lots of small organizations in your shoes--associations, societies, coalitions, departments, units, health advocacy groups, community health centers, and non-profit start-ups--use social media for outreach, education, PR and promotion. Financial and human resource limitations make social media appealing for achieving organizational goals. But don't just assume that if you build it, they will come. And, don’t limit yourself to using the same strategies as larger organizations with more resources. If you want to do big things with social media at your small organization, you have to be creative and flexible, use what works, and know thyself. This presentation will help you think through developing, implementing, and measuring an effective campaign by sharing details of success stories from professional organizations and health advocacy groups.
The electric car could transform the way we think about transportation and energy. This is a disruptive technology that, if successful, may dramatically reduce dependence on oil, enable greater adoption of renewable energy, and shape how drivers think about personal mobility. However, there are many challenges and unknowns ahead. Cities around the world are collaborating to develop electric vehicle ready ecosystems, but will their efforts be successful? This presentation will provide an overview of an international movement, focusing on city leadership and the importance of information exchange.
Electronic musician, turntablist and author DJ Spooky (Paul D. Miller) joins Ed Morris (Canary Project), James Slezak (Purpose.com) and Tara DePorte (Human Impacts Institute) in an interactive session to explore how social entrepreneurs, artists and creative technologists are combining forces to reinvent the movement to evolve beyond fossil fuels.
20 years after the 1992 Rio Earth Summit and the first global pledge to stop climate change, major polluters in the United States can still emit unlimited quantities of carbon into our atmosphere at no cost. Meanwhile, a well-funded machine works 24/7 to convince Americans there's nothing bad happening - so oil, gas and coal companies continue business as usual. Clearly the green movement needs to take it up a notch. So what is being done to apply cutting-edge social organizing technology, smart branding, product design and the creative arts to solve this problem? How can this bottom-up work support the national and global challenge? What else do we need to do?
Economic angst has taught us one thing: Size doesn’t matter. The over-riding lesson we are learning worldwide is that a business that gets ahead of the curve is a smart one, not necessarily a big one. The rapid development and adoption of information communication technologies (ICT) over the last ten years is driving this change. As consequence, businesses are leveraging these new web, mobile and social technologies to interact with customers and prospects in a whole new way. A role reversal between SMB and Large Enterprise is taking place: SMB is becoming more ubiquitous and quantitative while Enterprise is becoming more personalized and qualitative. This session explores the causes, corrections, and outcomes of the changing dynamics within the marketplace that now allow SMB and Large Enterprise companies to compete for the same customers. Attendees will experience these dynamics first-hand in an #eggcellent real-time market simulation.
by Kate X Messer
Get together with other LGBT professionals in the new media sphere for an hour of brainstorming, idea-buidling, networking, friend-making and career-enhancement.
This is not a panel about SoLoMo metrics or the panacea Brands are looking for. This panel will show you how two community leaders are organizing their neighborhoods to leverage the latest Social and Mobile marketing strategies.
National Brands and popular apps have done a good job educating users in metropolitan areas to understand loyalty programs and location opportunities. But small business owners are not leveraging these services or when they do, they are making partnerships with companies that do not have their best interest at heart and do not provide a follow-up action plan.
Learn how two friends organized their Destin, Florida and Memphis, Tennessee communities to set up the foundation for successful SoLoMo programs for both small business owners and their customers. This panel will cover the challenges and success stories of educating business owners about the benefits of claiming their Google and Facebook Place all the way to setting up Foursquare specials, Facebook Offers, accept Google Wallet payments and the role BarCamps and the Chamber of Commerce played in the SoLoMo Revolution.
by Sunil Paul
Most people think new technologies like solar and biofuels are the answer to crises in climate, energy, and food.What if the most leveraged way to solve these problems was infotech? This is the provocative idea of the "Cleanweb," which is the application of information technology to resource constraints. I have been involved in cleantech as an investor since 2002 (Nanosolar, Solazyme, Zeachem) and was an internet pioneer starting in 1994 (America Online, Brightmail, Linkedin, Zynga).I will explain how companies like AirBnB, Zipcar, Mosaic and others are already improving efficiency and reducing the need for fossil fuels, water, food, land, and other resources. I'll explore the scale required to impact climate and oil security and why traditional cleantech hasn't solve these problems yet. I will also identify new opportunities to create major new cleanweb companies and opportunities for corporations to leverage cleanweb for their products and services.
Effective storytelling is at the center of all transformation strategies. As society continues to access and rely upon the web and mobility for social, economic and environmental information it becomes clear that the need to manage rapid growth and innovation in a meaningful, transparent manner is essential. In this talk that explores interactive design innovation through biomimicry, Michael Dungan shares 9 lessons of the honeybee in 9 minutes. Participants experience firsthand how the technology start-up BeeDance is applying these lessons and others natural principles to promote wise action online and in the community. Learn how effective social media techniques are being utilized to create authentic change in the manufacturing and professional services sector. Why biomimicry? Because nature is a great learning institution and honeybees are esteemed faculty members.
by Healy Jones
It happens in every industry. A neighborhood produce market gets threatened by the new Whole Foods in town. Apple enters a market that a handful of startups were already disrupting. But, no matter how dire the situation may look, small companies can and should have a very clear edge on their Goliath competitors.
Take an example from the automotive industry. Ford was the first-to-market and seized a bulk of the early market share of drivers internationally. But companies like BMW have found an opportunity in luxury markets Ford can't touch. By seizing car owners who wanted their rides to scream 'luxury' a one-time little guy found success.
Being a small dog does not translate to weakness. It means you have different assets, like the ability to be fast, nimble and innovative without bureaucracy getting in the way. You have the unique ability to connect with customers and treat them like gods. No matter your industry, if you play your small dog role the right way, when the big dogs come knocking, you'll be ready to come out winning.
9th–13th March 2012