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Sessions at SXSW Interactive 2012 of type Core Conversation on Sunday 11th March

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  • Community Regenerati​on Through Digital Literacy

    by Michael Trice and Carolyn Hassan

    Imagine turning one of your city's most beleaguered and notorious neighborhoods into the home of some of the country's most innovative media projects. This panel examines how the Knowle West Media Centre in Bristol achieved just that. The KWMC's University of Local Knowledge project has inspired astounding community growth and regeneration through collaborative media. The KWMC created 800 videos about local crafts and skills; then they brought professionals together with local experts to learn from one another about everything from cars to photography to horse whispering. The project was organized through a green, world-class media centre established in one of the more troubled parts of Bristol. The panel examines how the project directors used digital media and digital art to make the ULK project a success in engaging and teaching digital literacy, as well assisting in community regeneration.
    This process involved a creative use of public space, media centre space, wikis, blogging, videography, computer classes, and sound mixing studios to combine the physical and digital into one cohesive learning environment. KWMC Director Carolyn Hassan will explain the process and answer question about the use of collaborative media for successful community regeneration.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 8A, Austin Convention Center

  • Open Source & the Changing Tech Landscape

    by Jonathan Bryce and Frank Frankovsky

    From data center architecture to cloud computing software to the way we explore space to even mobile applications, open source has breathed new life into our everyday operations. By creating open dialogue, open source is driving forward new ways for us to conduct business and think about established principles. Come see how Rackspace's Jonathan Bryce and Facebook's Frank Frankovsky have leveraged the power of their open source communities to their advantage and discuss the past, present and future of open sourcing.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 616AB, Hilton Austin Downtown

  • Rise of the Interactive Director As Creative Lead

    by Dustin Callif and Grant Skinner

    Much like live action directors, the interactive director has evolved into a role in which the technologist is directing the experience and creative. From interactive music videos and social entertainment to leveraging HTML5 to interactive installations, we're seeing an explosion in innovative ways that interactive directors are allowing viewers to experience stories. In this discussion, we're going to have one of the industries brightest interactive directors share his perspective on his approach to interactive storytelling. He will be joined by Executive Producer of Digital at production company Tool of NA, which has a unique model of representing interactive directors for productions that require innovative thinking.

    At 11:00am to 12:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • We the People: Creating a Consumer's Bill of Rights

    by Shane Green and Anne Bezancon

    Who will determine the future of your privacy and digital life? Will it be Apple, Google, Al Franken, or you?Everyone's talking about all of the data people are creating and how it’s protected – or not. Key Internet players have faced lawsuits and legislative, regulatory and media scrutiny for how they track, share, sell, and retain consumer info. This has created a perfect storm for Congress to lead a charge to protect consumer privacy. But governments are as interested in access to consumer and citizen data as any big company.Shouldn’t we the people have a say in defining these standards? Absolutely.We’ll use this session to create a privacy bill of rights that tackles key issues around data, permissions, transparency, exporting information, and data deletion. We’ll use location based services as the case study, led by leading practitioners in the field.Together, in this interactive session, we’ll create 10 unalienable rights and vote to ratify it for the world to use.

    At 11:00am to 12:00pm, Sunday 11th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Welcome to the Age of Hyperspecialization

    by Robert Hughes and Christina Hamlin

    The work of the future will be atomized, with many workers doing pieces of what is today a single job. The hyperspecialization of workers may be inevitable given the quality, speed and cost advantages it offers- and the power it gives individuals to devote flexible hours to tasks of their choice. Just like craft workers of the past, knowledge workers, or hyperspecialists, will engage in peripheral activities that could be done better or more cheaply by others. Using real world business examples the panel will explore directed innovation through hyperspecialization.

    At 11:00am to 12:00pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Adding Value As a Non-Technical No Talent Assclown

    by Matt Van Horn

    Let’s face it, if you’re not an engineer or a designer, odds are you’re a no talent assclown. However, there’s a place for no talent assclowns to be useful in every company. I’m the no talent assclown at Path and my job is to serve the engineers and designers to make their lives easier. The key to building great products is enabling talented people to focus. There are many distractions threatening to destroy that focus at every company. From managing investors to potential hires, no-talent assclowns sacrifice their time for the greater good.
    In this conversation we will discuss the secrets to getting hired and creating value as a no talent assclown.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • All Eyes on You: Visual Effects & Viewer Engagement

    by Katherine Hays

    Why do certain videos capture your attention, while others fall flat? Whether you realize it or not, visual effects touch over 80% of the minutes you see on television or in a movie theater today. These effects are often self-evident but sometimes can be subtly woven into video – acting as a supplement rather than the main action. So why are visual effects so important to you? How can the use of effects affect who watches your video content and how they engage with it? Katherine Hays, CEO of visual effects powerhouse GenArts is making it her mission to ‘democratize the power of visual effects’. Katherine will discuss the impact of visual effects on various audiences and forms of video content and share practical advice on how content producers (even on amateur levels) can put themselves in the director’s chair and make their videos play better.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Big Data Smackdown on Cybersecurity

    by John Kindervag and Mark Seward

    What do modern day cybersecurity attacks look like? This panel will evaluate of the current state and evolution of cybersecurity, and discuss how big data plays a role in understanding where to dig in and monitor for suspicious activity. Attacks are financed by governments and organized crime, combining various attack techniques that skirt traditional tools — come learn how to keep your company off the front page of The New York Times. While this session will highlight hands-on tactics, the panel is intended to stretch the audience and invite them to engage with panelists on concepts that are forward-looking and challenge the mundane.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 616AB, Hilton Austin Downtown

  • Brand As API: Connect Differently

    by Glenn Platt and Peg Faimon

    As brands finally begin to deliver on the promise of a 1-to-1 relationship with their customers (through social media, mobile, and data-driven tools), it is critical to develop a new foundation for that relationship. This requires brands to leave the “broadcast relationship” and, instead, build a relationship sharing communication, innovation, and the very product/service itself. Insight into this relationship can be found in the structure, language, and use of APIs (Application Programming Interface). APIs provide a set of rules – a language for connecting to data and services. To remix. To build. To leverage. To extend. Many API calls provide explicit metaphors for the ways brands can connect to customers. Generally, the API relationship provides insights into the role of brands in the customers’ life. This conversation will explore these metaphors, share case studies, and work to build a language for better connecting consumers with their brands.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Assembly Room, InterContinental Stephen F. Austin

    Coverage slide deck

  • Right to Be Forgotten: Forgiveness or Censorship?

    by Meg Ambrose and Jill Van Matre

    The digital age has eternalized information that was once fleeting, and the Right to be Forgotten has gained traction in the EU. A controversial aspect of these rights is that truthful, newsworthy information residing online may be removed after a certain amount of time in an attempt to make the information private again.

    Two compelling camps have arisen: Preservationists and Deletionists. Preservationists believe the web offers the most comprehensive history of humanity ever collected and feel a duty to protect digital legacies without censorship. Deletionists argue that the web must learn to forget in order to preserve vital societal values and that threats to the dignity and privacy of individuals will create an oppressive networked space.

    The US, the land of opportunity, has not embraced the Right to be Forgotten, but should it? The First Amendment raises significant issues, but how does the value of protected information changes over time. Could privacy ever outweigh expression?

    At 12:30pm to 1:30pm, Sunday 11th March

    In Room 8A, Austin Convention Center

  • Data Is the New Oil: Wealth and Wars on the Web

    by Michael Fertik, DJ Patil, Owen Tripp and John Clippinger

    Oil has an unnerving ability to blow up the economy, cause wars and disrupt ecosystems. It’s a paramount resource and industry creator, spurring trillion dollar economies mining, refining and managing the asset. In the 21st century, we’re experiencing the dawn of a new fuel, also poised to create opportunity and turmoil: data. Multibillion-dollar industries, from search engines to social networking to online advertising, have been built on the aggregation of personal data, information the World Economic Forum likens to a “new type of raw material … on par with capital and labor.” We’re fighting a war on oil now. Will an entirely different war on data soon break out? We believe so.

    The “Data is Oil” project is the brainchild of two personal data experts, Michael Fertik, CEO of Reputation.com and World Economic Forum Technology Pioneer, and John Clippinger, Research Scientist at MIT Media Lab. The project’s mission is to encourage mainstream awareness and create a profitable, user-centric ecosystem around the new asset of personal data. This is not just a question of privacy and harm, but an inversion of the web as we know it. Past fortunes were claimed brokering our keystrokes and clicks, but a paradigm shift is eminent. It’s time individuals assert control over their own data. Join Michael Fertik and John Clippinger as they explore the new resource of personal data and the trillion dollar implications for today’s data-dependent world.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Room 616AB, Hilton Austin Downtown

  • F**k Privacy: Neuromarketing Is the Web's Future

    by Shaina Boone and Joseph Carrabis

    Consumers are uninformed, and consequently paranoid, about data collection and privacy standards. They presume marketers are peering into their personal lives and equate web analysts to identity thieves. What they fail to understand are the hidden costs to cracking down on privacy, for the capitalist and consumer in us all. Privacy restrictions will result in decreased sales, lost jobs, poor content, irrelevant advertising and shitty consumer experiences. It will set digital technology back a decade. One could argue this pro-privacy is almost rooted in anti-capitalism.

    As marketers and advertisers, we only stand to lose. Advancements in neuromarketing and analytics are making great strides to give those very same consumers truly personalized digital experience across all mediums. We envision experiences that put their needs before those of brands and actually improve lives.

    If there was ever a time to fight ignorance, it’s now. Join us for a heated debate over this brewing topic.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Assembly Room, InterContinental Stephen F. Austin

  • For Better or for Work: Married to an Entrepreneur

    by Meg Hirshberg and Gary Hirshberg

    How does someone who is obsessed live peacefully with someone who isn’t? That question—posed by an entrepreneur—elegantly summarizes the quandary faced by company founders and their spouses. In “Balancing Acts,” Meg's regular column in Inc. Magazine, she examines the impacts—for better and for worse—of entrepreneurial businesses on families.

    As the spouse of an entrepreneur--married for more than 25 years to both her husband, Gary Hirshberg, and his business, Stonyfield Yogurt--this topic is familiar terrain. Gary co-founded Stonyfield on a farm in 1983. In those days, the business was “seven cows and a dream,” as company literature describes it. At sales of over $370 million, Stonyfield is now the third largest yogurt company in the U.S.

    In this session, Gary and Meg will discuss lessons learned about how a marriage and family can survive the wild ride of an entrepreneurial business.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • The Trend of Trending

    by Ryan Geyer and Jody Turner

    All around the web we're seeing trending content. From Twitter's trending topics to Mashable's Trending list, from CNN's NewsPulse to the NYT's most emailed articles, trending topics are swarming the web. This trending content is giving us a new and exciting curation platform in which we're seeing how the world is interacting with online content in real time. Why the interest? What's to gain in following these trends? Incredible insight into the news & social media ecosystem.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Beautiful Data? No, That Data is a Sex Machine

    by Stew Langille and Raymond Mooney

    Yes data is beautiful–but SEXY?! That’s right. It’s powerful, self-sufficient; it can write its own ticket. Data doesn’t need you anymore...or does it?We’re all looking for ways to pull useful information from the overwhelming amount of data flooding the Internet. Two solutions have surfaced–dataviz and semantic web. Both are taking on a life of their own but they’re tackling the problem in very different ways.Data visualizations give us the means to understand the multitude of data out there. But what’s next? Ever heard of XBRL? RDF? These and other semantic web technologies are changing the way we understand data. They give data context. Without context, data is meaningless, and data can’t organize itself.Back end semantic web & front end visualizations both make data more usable but require a human catalyst. Are we entering a time that data will make itself more usable by organizing itself contextually and representing itself visually?Moderator: Greg Ebert, Rivet Software

    At 5:00pm to 6:00pm, Sunday 11th March

    In Room 616AB, Hilton Austin Downtown

  • From Dorm Room to Board Room

    by Mangesh Hattikudur and Will Pearson

    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • How to Personalize Without Being Creepy II

    by Mark Peters and Mat Harris

    For content developers struggling to generate engagement, personalization is a type of salvation. Centenarian news organizations are looking to revive their relevance in an era of unlimited free content. For them, mass-personalizing for each audience of one is an extremely compelling means to regain influence and earn back reader loyalty. At the same time, advertisers are under more and more pressure to optimize ad performance and deliver results.

    Continuing the debate that has persisted since last year's panel, we take an even deeper and more introspective look at the challenges, ethical dilemmas and complicated trade-offs of personalization.

    2012 brings even more users to social media in an increasingly mobile web - prime territory for advanced content personalization. Social media users are gaining sophistication and seeking answers about their data, its permanence and portability.

    In 2012, personalization practices promise to be as obfuscated and unconventional as ever before. Legislators around the world offer empty promises of consumer protection without having any real basis for guaranteeing it. What is right -- and wrong -- in this wild, wild West?

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol View North, Sheraton Austin Hotel at the Capitol

  • Personal Identity Management: Why It Matters

    by Fatemeh Khatibloo

    The marketing ecosystem as it stands is unsustainable. Consumers don’t trust marketers to respect their privacy, and unfortunately, marketers have done a poor job explaining how data is collected, managed and applied to improve the customer experience.

    Meanwhile, as consumers leave behind an exponentially growing digital footprint, they’re also becoming increasingly aware that marketers use and sell this data for financial gain. As a result, a nascent industry is developing around consumers’ desire for transparency, portability, privacy and tangible benefits.

    In this session, we’ll share results of research aimed at understanding consumers’ motivators, concerns, and awareness of this ecosystem. We’ll make sense of terms like “VRM,” “data locker,” “personal cloud” and “trust framework,” and provide an overview of the Identity Ecosystem, including the operating models, the frontrunners in each, and how interactive marketers can get ahead of the curve.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Assembly Room, InterContinental Stephen F. Austin

  • Security and Privacy in Social Networks

    by Eva Galperin and John Adams

    This panel will explore the interplay between user privacy, social networking sites, law enforcement, and the teams of people that are tasked with both enforcing and protecting the users of these sites. We'll discuss best practices for protecting your company and your users and if you are a frequent user of social networking sites, you can learn how minimize the information that can be exposed about you in your travels online. We'll show you how we fight for the users, every day.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Lone Star, Omni Downtown