Sessions at SXSW Interactive 2012 matching your filters

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  • Adding Value As a Non-Technical No Talent Assclown

    by Matt Van Horn

    Let’s face it, if you’re not an engineer or a designer, odds are you’re a no talent assclown. However, there’s a place for no talent assclowns to be useful in every company. I’m the no talent assclown at Path and my job is to serve the engineers and designers to make their lives easier. The key to building great products is enabling talented people to focus. There are many distractions threatening to destroy that focus at every company. From managing investors to potential hires, no-talent assclowns sacrifice their time for the greater good.
    In this conversation we will discuss the secrets to getting hired and creating value as a no talent assclown.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • From Dorm Room to Board Room

    by Mangesh Hattikudur and Will Pearson

    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center