Sessions at SXSW Interactive 2012 matching your filters

View as grid

Your current filters are…

Clear
  • Welcome to the Age of Hyperspecialization

    by Robert Hughes and Christina Hamlin

    The work of the future will be atomized, with many workers doing pieces of what is today a single job. The hyperspecialization of workers may be inevitable given the quality, speed and cost advantages it offers- and the power it gives individuals to devote flexible hours to tasks of their choice. Just like craft workers of the past, knowledge workers, or hyperspecialists, will engage in peripheral activities that could be done better or more cheaply by others. Using real world business examples the panel will explore directed innovation through hyperspecialization.

    At 11:00am to 12:00pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • Adding Value As a Non-Technical No Talent Assclown

    by Matt Van Horn

    Let’s face it, if you’re not an engineer or a designer, odds are you’re a no talent assclown. However, there’s a place for no talent assclowns to be useful in every company. I’m the no talent assclown at Path and my job is to serve the engineers and designers to make their lives easier. The key to building great products is enabling talented people to focus. There are many distractions threatening to destroy that focus at every company. From managing investors to potential hires, no-talent assclowns sacrifice their time for the greater good.
    In this conversation we will discuss the secrets to getting hired and creating value as a no talent assclown.

    At 12:30pm to 1:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • For Better or for Work: Married to an Entrepreneur

    by Meg Hirshberg and Gary Hirshberg

    How does someone who is obsessed live peacefully with someone who isn’t? That question—posed by an entrepreneur—elegantly summarizes the quandary faced by company founders and their spouses. In “Balancing Acts,” Meg's regular column in Inc. Magazine, she examines the impacts—for better and for worse—of entrepreneurial businesses on families.

    As the spouse of an entrepreneur--married for more than 25 years to both her husband, Gary Hirshberg, and his business, Stonyfield Yogurt--this topic is familiar terrain. Gary co-founded Stonyfield on a farm in 1983. In those days, the business was “seven cows and a dream,” as company literature describes it. At sales of over $370 million, Stonyfield is now the third largest yogurt company in the U.S.

    In this session, Gary and Meg will discuss lessons learned about how a marriage and family can survive the wild ride of an entrepreneurial business.

    At 3:30pm to 4:30pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center

  • From Dorm Room to Board Room

    by Mangesh Hattikudur and Will Pearson

    This dual format will focus on how to grow your dorm room idea into an overnight success-- and by 'overnight' we mean 10 years of ridiculously (fun and) hard work! When they launched Mental Floss magazine at Duke University in 2001, co-founders Will Pearson and Mangesh Hattikudur knew they had a seed of an idea. They wanted to create a magazine that blurred the lines between education and entertainment-- a place “where knowledge junkies get their fix.” A decade later their brand would include books, board games, a thriving t-shirt line, and a website that attracts over 2.5 million unique visitors per month. In the last three years, their brainchild has appeared on Inc. magazine’s 50 fastest growing media companies. Pearson and Hattikudur will discuss how to shepherd a brand through new mediums and formats, the digitization of traditional media platforms, and building successful & meaningful e-commerce ventures, all while staying true to your brand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Rio Grande Ballroom, Marriott Courtyard Austin Downtown/Convention Center