Sessions at SXSW Interactive 2012 matching your filters

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• Will Accessibility Rain on Your Cloud Parade?

  by Elizabeth Woodward

  The hype around cloud computing has created a storm of standards and open source activity. Many IT and business leaders have either defined or are in the process of defining their cloud strategy. At the same time government legislation and high-profile lawsuits are emphasizing the need for accessibility. Although significant energy has been put into defining the business case and value for cloud computing, adopting cloud computing and implementing cloud computing, very little focus has been given to ensuring the accessibility of cloud computing models. At first glance, it may seem that adhering to W3C’s Web Content Accessibility Guidelines will ensure accessibility of cloud services; however, those guidelines apply to browser-based access. Other models of access, including remote desktop connections, require additional thought and planning. Also, by including assistive technologies as part of the service, services can be enhanced to more broadly meet the needs of all users. This session identifies the “gotchas” and provides guidelines to help with planning and implementing an accessible cloud computing service.

  • Accessibility
  • Cloud
  • Open Source
  • Technology

  At 11:00am to 12:00pm, Sunday 11th March

  In Sabine, Hilton Garden Inn Austin Downtown

  Coverage audio clip

• Can The Biggest Ideas Fit in Smallest of Ad Spaces?

  by Aman Govil and Cecelia Wogan-Silva

  This year, Internet advertising turns 18-years-old. And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they're being used to connect, engage and entertain.It is time to put digital advertising to the ultimate test. We selected four iconic commercials of yesteryears, and asked the legendary creatives behind them to re-imagine them for the digital age. These advertising icons defined the mediums of the past. Now they're back to help shape the medium of the future, prove that great ideas come first, and inspire a new generation of creative minds along the way.The Brands: Coca-Cola, Avis, Volvo and Alka-SeltzerThe Films: No experiment is complete without its lab book. Documented by Emmy-award winning filmmaker Doug Pray, you can watch the process unfold and witness the journey of the five icons as they put the minds and the medium to the test.This session is sponsored by Google.

  • Advertising
  • Brands
  • creative
  • Technology

  At 5:00pm to 6:00pm, Sunday 11th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip