Add an eventSessions at SXSW Interactive 2012 of type Panel on Sunday 11th March
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Accelerating Killer LatAm Startups
by Bedy Yang, Hernan Kazah, Vanesa Kolodziej, David Weekly and Pedro Torres Picón
The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.
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Accelerating Killer LatAm Startups
by Pedro Torres Picón, David Weekly, Bedy Yang and Hernan Kazah
The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.
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Big Data: Powering the Race for the White House
by Alex Lundry, Patrick Ruffini, Josh Hendler, Dan Siroker and Kristen Soltis
Despite the advent of new media, campaigns for President still measure the electorate in pretty much the same way they did 40 years ago, through traditional polls to landline phones. That could all change this year. The hottest job in today’s Presidential campaigns is the Data Mining Scientist -- whose job it is to sort through terabytes of data and billions of behaviors tracked in voter files, consumer databases, and site logs. They’ll use the numbers to uncover hidden patterns that predict how you’ll vote, if you’ll pony up with a donation, and if you’ll influence your friends to support a candidate. This panel will delve deep into the world of real-time data on Presidential campaigns, showing how it’ll be used to make decisions on everything from the layout of a signup form to where to spend millions of advertising dollars in the closing days of a campaign. Forget about which candidate has the most likes on Facebook or followers on Twitter -- and learn why 2012 will be the year of Big Data in American politics.
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Can Gaming Make the World Better?
by Gabe Zichermann, Nadya Direkova, Adam Bosworth, Samantha Skey and George Weiner
Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.
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Companion Gaming: Strategies for Cross-Platform Releases
The rise of smartphones, tablets, and a diversity of casual and hardcore gaming platforms now means that there are a variety of places where an interested gamer can consume a game brand. It is increasingly likely that a player will have multiple of these devices and will use them all for gameplay. What are the ramifications that this new reality has on the development of a successful game brand? If you assume that a player is going to want to play the game on different platforms, how can you leverage the game properly for each market and technology? How should the different implementations relate? Where is a simple port needed, and where you need a completely new design? This panel explores the current experimentation and the future possibilities inherent with cross-platform game release.
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Consumer Patterns Revealed by Dating Site Insiders
by Julie Fields, Brian Schechter, Shayan Zadeh, Laurie Davis and Sam Yagan
Why is it that out of 40M online daters in the U.S., only 1.3M are on the largest paid site? Even dating sites that don’t brand themselves as catering to a niche tend to attract certain types of daters. And there are no universal rules. Take NY for example: 20something social go-getters favor HowAboutWe while professionals are on Match.com. 30something entrepreneurs crave Okcupid while the traditional-valued join eHarmony. Yet the same group of people in Austin will yield different results. How do users choose the site they’re on, what inspires brand loyalty, and how do companies uncover useful data on consumer decisions? The dating industry is a great case for this phenomenon, but the issue touches nearly every consumer-facing industry. The result? Companies are battling it out for users. What makes one person choose Foursquare over Gowalla, or Groupon over LivingSocial? In a never-before-seen meeting of the dating giants, we’ll delve into the enigmatic consumer mind.
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Food Trucks Share Social Media Tips
by Stephanie Morgan, James DiSabatino, Bob Madden and Daniel Shemtob
From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.
Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?
The panel will include nationwide food trucks and previous cast members from The Great Food Truck Race.
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Friending Pharma: Patients, Industry & New Media
by Michele Polz, Alicia Staley, Brian Reid, Allison Blass and Kerri Sparling
As more and more patients begin using social media as an information source and a support network, it's inevitable that they'll begin to interact with representatives of pharmaceutical companies looking to use new technologies to inform and educate. While consumer-industry interactions are not new -- Comcast crawls Twitter for those in need of tech support, and Gatorade sends electronic high-fives to high school athletes -- links between drug companies and those they serve are more fraught, with some patients celebrating dialogue and others warning that such relationships are intrinsically inappropriate. This panel -- including patients, advocates and industry -- will explore the ground rules of "friending" big pharma and the ground rules that biopharma firms must play by to ensure patients aren't taken advantage of.
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Is Our Photo-Madness Creating Mediocrity or Magic?
by Verna Curtis, Kristen Joy Watts, Kevin Systrom and Richard Koci Hernandez
Over 100 million photos are uploaded to Facebook every day. There are 3.5 billion cameraphones in use around the world. Instagram reached 13 million users in just 13 months. We are nearing the end of what Philip Gourevitch of The New Yorker called “the decade in which the world went camera-mad...the decade where everything is depicted, and every picture must be shared.”This panel will address the many ways in which the rise of mobile photography is affecting how we express our creativity, and how we connect and communicate every day. BONUS: We'll conclude with @Koci explaining how he builds his images and sharing a recipe toolkit for audience members to build their own.
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Multiplatform Storytelling: Frontline War Stories
by Jon Chu, Brian Seth HURST, Lance Weiler, Tracy Fullerton and Dina Benadon
While the academics preach of the wonders and promise and “mechanics” of “transmedia” storytelling, there are pioneering producers on the ground really doing it. There are good days and bad. There is money and there is not. And then there are the fans. What does it take to pull off successful multiplatform storytelling?
We are at the birth of a new industry, an inflection point, much like the history of film or radio or television or even the Internet where technology gives rise to a new means to tell stories. It is a time before the “institutionalization” of the multiplatform industry. And just like the history of film or TV the early pioneers are stepping out now and taking a lot of arrows. They are experimenting, learning what works and establishing best practices. They are master storytellers using and in some cases inventing new tools. They have failed and they have succeeded. And these are their stories.
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Pitching Start Ups to Ad Agencies and Clients
by David Tisch, John Laramie and James Cooper
The start up scene continues to thrive. You may have got funding and you may have an awesome product but how will you make those first key partnerships with clients and ad agencies? This is new territory for many blue chip clients and most ad agencies. They know they need to play in the start up space but they are afraid. All you guys are much younger, and cooler, you don't wear suits so how can we take you really seriously? How will I know whether you are the next FourSquare or the next pets.com? The panelists will be able to share all their different viewpoints. We have an investor and incubator, we have a recently funded start up making their first deals, we have an ad agency and we have the all important client who is making those purchasing decisions for her brand. We will hear from all of the panelists and then invite any start ups in the audience that would like some advice to ask questions. All the panelists are used to talking freely about the subject rather than inflicting death by powerpoint.
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Publishing Models Transforming the Book
by Molly Barton, Brian Altounian, Swanna MacNair, Jefferson Rabb and Rachel Deahl
By the end of 2011 it is projected that E-books will account for a quarter of frontlist book sales. Bricks and mortar stores are fighting for a fraction of the retail business. Publishers are being more selective about—and paying less money for—the books they acquire. In short, the publishing industry is changing dramatically. With change comes opportunity and everyone from legacy publishing houses to entrepreneurial individuals are creating new business models that locate talent and package content in new ways. Is the book dead? No—it’s being re-imagined and redefined by these very people.
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Socializing the Presidency: Digital Politics 2012
by Craig Newmark, Maria Teresa Kumar, Christina Bellantoni, Heather Smith and Mary Katharine Ham
What are the trends in social and digital media that will help shape the 2012 presidential election? What can we learn from grassroots election efforts like Rock the Vote, now in its 20th year, contrasted with the very short history and transformational social media tactics used in recent presidential politics? Is it a natural evolution of activism, is it disruptive? If so - how? Join PBS NewsHour moderator Christina Bellantoni and panelists Mary Katharine Ham (radio host/political commentator); Maria Teresa Kumar (founding executive director, Voto Latino); Craig Newmark (founder craigslist and craigconnects); Heather Smith (president, Rock the Vote); and others to be announced, for a wide-ranging, idea-generating, big-picture discussion of trends past, present and future on how the presidential election may be shaped and transformed by social media services such as Twitter and Facebook to new location based and mobile technologies.
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Stand with Planned Parenthood: A Crisis Response
by Gabriela Lazzaro, Amy Bryant, Heather Holdridge, Stephanie Lauf and Nakia Hansen
Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.
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Storytelling Beyond Words: New Forms of Journalism
by Stephen Buckley, Jim Brady, Bill Adair and Aron Pilhofer
We are in the midst of a digital revolution, and yet journalistic storytelling remains trapped in the Stone Age. We have all sorts of digital tools at our disposal -- video, social media, interactive graphics, etc. -- and still our stories are boring. Our panel will help you think in new ways about storytelling forms. Instead of sending users to a separate link for a video, why not embed video into the story at strategic points? Instead of writing long articles analyzing the accuracy of a politician's statements, why not invent a meter that allows the audience to quickly see that for themselves? We'll offer examples of how journalists harness digital tools to reinvent storytelling in ways that delight audiences, elucidate complex issues, improve communities and strengthen democracy. This panel is for geeks who care about storytelling; it's for storytellers who care about digital tools; and it's for anyone who cares about the future of journalism.
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Tech Detox: Can You Survive a Day w/o Technology?
by Ari Wallach, Courtney Holt, Dan Rollman and Rachel Sklar
Join us for a technology-free panel where we hear from industry leaders, entrepreneurs and tech titans as they share their secrets of unplugging, and how they're given more power in their day to day lives by creating sacred “no connection” time every week. Inspired by Reboot’s National Day of Unplugging, this is a tweet-free, in-the-moment event. Be there then, or never. http://www.causes.com/unplugpledge
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The Connected Company: An Inventory of the Possible
by Dave Gray, Stowe Boyd, Thomas Vander Wal, Gordon Ross and Megan Murray
French historian Fernand Braudel once said that a great city is an inventory of the possible.
For thousands of years, cities have perfected the art of enabling complex social interactions at scale. A city is a social network, and so is a company. But there is a difference.
As companies grow in size and complexity, they become less productive per capita. But as cities grow, they become more productive, by almost every measure. Why?
It’s getting more and more difficult for companies to handle complexity: increasing customer demands for more customization, more convenience, lower costs and faster innovation. At some point the machine breaks down and companies just can’t handle it.
The 21st-century company will have the same kinds of dense, dynamic, and complex properties of well-designed cities: fast pace, high energy, rapid innovation and high productivity. And some companies are doing this today.
In our panel we will talk about who those companies are, what they are doing, why they are doing it, and how it works. We will show you how you can use the same principles to organize your company for a complex, networked, rapidly-changing global marketplace.
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The New Black? How Digital Ed Is Everything
by Giselle Schmitz, Glenn Cole, Matthew Brimer, Lori Kent and Allison Kent-Smith
…Back to school? Not necessarily appealing right? The experimental, embedded, and reflexive departments of education and training within creative industries are reinventing education. This panel gathers some visionaries to discuss the positioning of education in the modern workplace. Many traditional business functions such as PR, sales, marketing, philanthropy, recruitment, and business development are now “education initiatives.” There is a need for a 21c model of professional adult education in the workplace. We’ll discuss what the possibilities are given new cooperative models, technological tools, talent gaps, and knowledge sharing in the increasingly competitive fields of global business. We will also share thoughts on pioneering schools including ones internal and/or external to the organization, institution, start-up, and platform-specific models.
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The Positive Power of Sports
by Taylor Smiley, Anne Buford, Alexis Wangmene, Rc Buford and Laura Dixon
In his role as General Manager of the San Antonio Spurs RC Buford has enjoyed being part of four NBA Championship celebrations. In his work with kids in Africa and the Middle East Buford has literally changed hundreds of lives. For this session he is joined by Anne Buford, the executive producer of Elevate, and Taylor Smiley, managing director of PeacePlayers International. Join these three as they discuss the amazing impact basketball has had on boys and girls around the world.
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The State of Social Marketing
by Tyler Willis, Joe Chernov, Brad McCarty and Jesse Thomas
Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social marketing. Understanding what's said in these ten minutes could shape your marketing strategy for the next 12 months.
Brad's assertions won't go unchallenged, after his presentation, 4 award-winning marketing leaders will discuss Brad's point; debating and discussing how each item affects marketers and business owners like you.
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What Makes Asset Sharing Platforms Thrive?
by Reiko Ann Miura-ko, Shelby Clark, Christopher Lukezic, Jamie Shea and Neal Gorenflo
Zipcar and Netflix signaled its coming, and smart money bets on peer-to-peer platforms like Airbnb, RelayRides, Taskrabbit, ThredUp, and Zimride announced its arrival: the Sharing Economy is here.
And while many Internet startups have emerged to help citizens share a wide variety of physical assets, only a small handful have gotten serious traction. For sharing entrepreneurs and investors the question remains: what qualities make sharing platforms thrive?
This panel will explore this question with expert panelists, discussion with the audience, and research by Shareable Magazine and partners designed specifically to address this question. We'll focus on challenges unique to tech startups that help people share physical assets rather than startups in general. And look at the influence of a few key factors like reputation systems, community building, and asset categories on success.
With an increasing crowded planet and dwindling natural resources, there may be no more important challenge than making sharing sexy, fun, and scalable. The panelists will share their insights to help the SXSW community succeed in the sharing economy.
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21st Century Giving: Social Philanthropy’s Rise
by Michaelyn Elder, Ramya Raghavan, Robert Wolfe, Cheryl Contee and Claire Diaz Ortiz
Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.
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3 Screen Minimum: Convergence of TV & Social Media
by Eric Bruno, Soraya Darabi, Chris Perry and Fred Harner
A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.
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A New Culture of Learning: Gaming, Tech, Design
by Scott Stropkay, Nicole Lazzaro and Heather Staker
Gaming, mentorship, increasing connection, and design thinking converge in a world of constant change -- and invite us to imagine a future of learning that is as powerful as it is optimistic. By exploring play, innovation, and the cultivation of the imagination as cornerstones of learning, we can create a vision that is achievable, scalable and one that grows along with the technology that fosters it and the people who engage with it.
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Are We Killing Social with Social?
by Lou Kerner, Jason Kapler, Tarah Feinberg, Caroline Giegerich and Chris Vennard
Doesn’t it seem like a new social network launches every day? From geosocial to social TV, from social gaming to social news, it seems like we’re just adding a “social” layer to everything we do, online or offline. As a digital solution for seemingly every facet of human culture emerges, it’s starting to look a lot like...well, human culture, digitized.
We have to ask: how many social networks are people willing to sign up for? Do people want a massive social network with everyone on it or are they more interested in niche networks focused on different passions? Maybe both. Or, maybe we’ll all just get sick of it and start mailing letters to each other again.To truly understand the human appetite for social, we will open the aperture of understanding social outside just social networks to examine how people are communicating with peers and brands in life as a whole. Some of our richest data today comes from forums or communities. As the world gets more digital and measurable, increasing our ability to capture people, places and things and the various activities and actions one can take within those combinations, the sharing of that information will be an essential extension of social.
This session will explore why people keep signing up for new social networks, look at “social fatigue”, consider evolving human social behavior and, with the audience’s help, create a collective manifesto about how we will put the “social” back into “social networking”. -
Can a Social Web of Things Keep TV Cords Connected
by Rhonda Lowry, Jack Flanagan, Gilles BianRosa and Alison Moore
It's 2015 and over half of the devices in your home are connected to the Internet. On the drive home you consider taking a longer route, but when you ask for directions the GPS system reminds you that you need to get home soon - you have a viewing party.
The television recognizes you when you walk in the door and suggests that you pour a glass of wine since everyone else is online and waiting for you to join the Game of Thrones premier party. In response, the wine cooler switches on, illuminating the last bottle of red - a 2007 Scarecrow. You cringe but open it anyway.
Your HBO app automatically loads a summary of last season's characters since you still seem to have them confused, and then asks if you’d like to join the group video chat. “Go ahead”, you say, “I will catch up as we go.”
Join Rhonda and Allison as they think aloud about the future of media immersed in a world where everything is connected, and television becomes something that you live instead of just watch.
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Community First: Lessons for Early-Stage Startups
by David Noël, Chrysanthe Tenentes, Diana Kimball and Ligaya Tichy
Tech startups have long known that a strong community will amplify a company’s successes, bolster growth, and make work worth waking up for. Today's unstoppable startups understand that putting community first means putting community management first. And yet, the field of online community management is still in its early days, and we haven’t stopped figuring it out as we go along. Through case studies and never-before-told stories of three veteran community managers from SoundCloud, Foursquare, and Airbnb, we’ll reveal what it takes to build a community to last.
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Discoverability and the New World of Book PR
by Calvin Reid, Barbara Cave Henricks, Rusty Shelton and Hollis Heimbouch
Shelf space isn't what it used to be. A search on "leadership books" on Amazon returns more than 60,000 results. The same search on Google returns more than 130 million results. With retail bookstores increasingly giving way to digital devices, success in publishing is no longer about distribution, it's about discoverability.
This session will detail the many changes that are taking place in the publishing industry and will explore how authors and publishers can set themselves up to succeed in this new environment. We will focus on teaching you how to leverage your platform and how to build meaningful relationships with media members ahead of a book launch.
Increasingly journalists are taking a 'don't call us, we'll call you' approach to publicity, looking to connect directly with authors, experts, sources and great ideas via social media. So, how can you widen your net online to snag these media queries and, most importantly, impact discoverability? You'll learn how in this session.
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Driving the Change: Public Media Goes Transmedia
by Sue Schardt, Ellen Horne and Kara Oehler
Public media—especially radio—has emerged as a seedbed for inventive producers driving a new culture of experimentation across traditional and digital platforms. Its unique legacy blends technical ingenuity, a vision aimed at serving the "greater good" of society, and a hybrid business model that combines government and foundation funding with support from users. We'll bring together producers at the vanguard of reinvention to consider how they are crossing both platform and industry boundaries to create pathbreaking transmedia documentaries, participatory installations, and storytelling tools.
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How Brain Science Turns Browsers into Buyers
by Derek Halpern, Brian Clark, AK Pradeep and Roger Dooley
Need to boost website conversion and sales? Want to accomplish more with fewer resources? You need to appeal to and engage your customer’s brain. The vast majority of your buyer’s decision-making is driven by emotion and unconscious processes, and if you are only selling features, benefits, and prices you aren’t maximizing your success. Learn how to apply cutting-edge neuroscience, neuromarketing, and behavior research in designing your site, crafting persuasive copy, and more. But don’t worry, this is a jargon-free presentation. The expert panelists, all from different backgrounds, will focus on techniques that produce bottom-line results.
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