Add an eventSessions at SXSW Interactive 2012 matching your filters
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Pocket Film Studio: The iPhone Revolution
by Caleb Deschanel, Matthew Dessner, Sean Safreed, Michael Koerbel and Serenity Caldwell
Do you have an iPhone™, iPod Touch™ or iPad2™? Then there’s a film studio in your pocket! Apple iOS devices are powerful filmmaking tools that have dramatically leveled the playing field and now allow anyone with a story to tell access to robust shoot & edit technology that enables them to produce it. Our panel brings together filmmakers and technology experts to discuss the creative possibilities and personal & professional opportunities available because of this new digital filmmaking equipment and the community supporting it.
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The Mobile Apps Value Chain
by Jennifer Pabian, James Parton and Keith Casey
Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.
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Design and the Mobile Startup
by Alex Rainert, Alexa Andrzejewski, Mike Krieger and Ron Goldin
In the evolution of a product, ideas are the seed but the execution is key, and what happens between those two stages can make or break a product's success. Designers are trained to think on their feet, be flexible, and not be afraid to start over or make mistakes. Similarly the key tenets of today's startup culture are to be lean, move quickly, and iterate often. In this environment, where risk and competition make innovation critical, companies must leverage design thinking to help define products, often by adapting the design process. In this multidisciplinary panel of technologists, designers, and entrepreneurs, key players in some of today's most successful mobile products will look at the "textbook" creative process in delivering user-centered results and delightful outcomes. Then, we'll talk about examples of what actually happens in the less black-and-white world of startup culture, and discuss what can be done to leverage design in the making of great products.
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FutureShop: Virtual QR Stores, NFC Receipts & More
by Edward Baig, Julia Fitzgerald, Manoj Lamba, Todd Dipaola and John Boyd
The mobile shopping revolution isn’t theoretical, it’s here and it's
all around us.Innovations abound such as Tesco’s virtual QR grocery store in a
Korean subway station, Levi’s digital fitting rooms, Nestlé’s instant
deals for UPC scans of ice cream, and NFC payments that obliterate
consumers' need for a physical wallet. Providers of these and other
game changing consumer experiences are mashing up new capabilities to
create magical experiences and frenzied user adoption.Learn about cutting edge technologies and what’s coming next from the
leading innovators of mobile shopping. Hear the first-hand success
stories of some of America's most iconic brands as they enter the Age
of Mobility. -
A Dr, Patient & Insurer Walk into a Social Network
by Dr Michael Golinkoff, Jamie Heywood and Wendy Sue Swanson
What happens next? Mobile, social and peer-to-peer tools are blowing up politics, news, and entertainment. But what about health care? Why is it that you can connect with everyone you know online except for your doctor or your health insurance company? Why is it easier to update your status on Facebook than it is to update your health history? Why do clipboards and paper forms still play a prominent role in the doctor's office? On the flip side, patients and caregivers who have their lives on the line are literally putting their lives online. Research shows that if you enable an environment in which people can share, they will. The benefits of that sharing will entice others to join and there is mounting evidence that sharing is, in fact, caring. When people connect with the right tool, the right advice, or the right person who is just ahead of them on a treatment path, their health outcomes improve. Everyone - clinicians, health insurance companies, patients -- know we need to figure this out. So what's going to happen in that bar? A fistfight? A love connection?
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Austin 2032: Shaping Future Cities with Mobile Data
by Alexander Howard, Chris Volinsky, Eric Paulos and Chris Osgood
The ubiquity of mobile devices gives us an unprecedented view into human mobility. Smartphones of today provide precise information on location, orientation, and trajectories of their users. Study of anonymized, aggregate collections of data allow insight into human behavior that can greatly benefit our understanding of society while preserving individual privacy rights.
In this panel we discuss the promise and implications of analyzing mobile device data on a massive scale, specifically towards improving the cities of the future. The goal of almost any urban planner and policy maker is to make cities more user-friendly and more sustainable. Traditionally, improvement initiatives have slow feedback loops. Aggregate mobile data allows for fast understanding of the impact of any policy changes (such as installing bike lanes or congestion pricing), encouraging more of a test-and-learn environment, and ramping up city efficiency.
Our panel will contain a diverse set of people who can address different aspects of this issue: researchers and data analysts to discuss what we can learn from the data, network carriers to discuss the technologies and infrastructure needed, and policy makers who can address the potential impact of this data.
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