Sessions at SXSW Interactive 2012 about Apps and Mobile on Sunday 11th March

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  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • The Mobile Apps Value Chain

    by Jennifer Pabian, James Parton and Keith Casey

    Mobile applications have changed the way users engage content, view advertising, communicate with one another and relate to products, brands and services. The Apps Alliance, a newly formed trade group for developers, will host a discussion on where we are and where we are going as a development community. The goal will be to better understand the value chain of mobile app development - before you set out to build the next great mobile app, you need to know where to start and where to finish? Our panel of experts from Samsung, BlueVia and Twilio will try to answer that and other questions.

    At 11:00am to 12:00pm, Sunday 11th March

    In Marigold, Holiday Inn Town Lake