It's the official launch of The Power of Unpopular at SXSWi! A hangover-clearing book reading session at 10am on Sunday morning followed by a signing event (how vain, right!?) at the SXSW bookstore.
You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.
Learn more about Erika Napoletano at http://www.erikanapoletano.com
Erika Napoletano signs her book ‘The Power of Unpopular: Building Loveable Brands’ at the SXSW bookstore.
Gabe Zichermann signs his book ‘Gamification by Design’ at the SXSW bookstore.
Tracy Fullerton signs her book ‘Game Design Workshop’ at the SXSW bookstore.
Verna Curtis signs her book ‘Photographic Memory’ at the SXSW bookstore.
Charles Duhigg, New York Times staff writer, signs his book ‘The Power of Habit’ at the SXSW bookstore.
Terri Griffith signs her book ‘The Plugged-In Manager’ at the SXSW bookstore.
Christina Tosi signs her book ‘The Momfuko Milkbar’ at the SXSW bookstore.
David Crofton of One Girl Cookies signs his cookbook at the SXSW bookstore.
Erica Shea and Stephen Valand sign their ‘Brooklyn Brew Shop's Beer Making Book: 52 Seasonal Recipes for Small Batches’ at the SXSW bookstore.
‘Brooklyn Brew Shop’s Beer Making Book’ takes brewing out of the basement and back into the kitchen. Erica Shea and Stephen Valand show that with a little space, a few tools, and the same ingredients breweries use, you too can make delicious craft beer right on your stovetop.
Greenmarket-inspired and seasonally brewed these 52 recipes include Everyday IPA and Rose Cheeked & Blonde for spring; Grapefruit Honey Ale and S'More Beer for summer; Apple Crisp Ale and Peanut Butter Porter for fall; Chestnut Brown Ale and Gingerbread Ale for winter; and even four gluten-free brews. You'll also find tips for growing hops, suggestions for food pairings, and recipes for cooking with beer.
Jessica Applestone of Fleisher’s Grassfed Organic Meats signs her book ‘The Butcher’s Guide to Well-Raised Meat’ at the SXSW bookstore.
Dr. A.K. Pradeep signs his book ‘The Buying Brain, Secrets for Selling to the Subconscious Mind’ at the SXSW bookstore
Roger Dooley signs his book ‘Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing’ at the SXSW bookstore.
Kipp Bodnar and Jeffrey L. Cohen sign ‘The B2B Social Media Book’ at the SXSW Bookstore.
Historian Jo Guldi signs her book
‘Roads to Power: Britain Invents the Infrastructure State’ at the SXSW bookstore.
Frank Warren, founder of ‘Post Secret’, signs his books at the SXSW bookstore.
Meryl Cooper signs her book ‘Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work’ at the SXSW bookstore.
Colin Shaw signs his book ‘Customer Experience: Future Trends and Insights’ at the SXSW bookstore.
Mark Schaefer signs his books ‘Return On The Influence’ and ‘The Tao of Twitter’.
Dinah Sanders signs her book ‘Discardia: More Life, Less Stuff’ at the SXSW bookstore.
Brian Solis signs his book ‘The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution’ at the SXSW bookstore.
David Kadavy signs his book ‘Design for Hackers: Reverse Engineering Beauty’ at the SXSW bookstore.
Emily Pilloton signs her book ‘Design Revolution: 100 Products That Empower People’ at the SXSW bookstore.
Gary Hirshberg signs his book ‘Stirring It Up: How To Make Money and Save the World’ at the SXSW bookstore.
Meg Hirshberg signs her book ‘For Better or For Work: A Survival Guide for Entrepreneurs and Their Families’ at the SXSW bookstore.
9th–13th March 2012