Sessions at SXSW Interactive 2012 about Brands and Branding on Sunday 11th March

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• 5 Brands Travel the US Inspiring Entrepreneurship

  by Amy Ellis, Christelle Lachapelle, Jonathan Kay, Joey DeVilla and Stephanie Bullis

  Grasshopper, Mailchimp, Wufoo, Shopify, and Batchbook all joined forces in 2011 to create and execute the Barcamp Tour. We journeyed across the country together to work with 10 different entrepreneurial cities and help them put on a barcamp that would inspire / energize their communities. We shared our passions, listened to other peoples, and took in the unique character of each city we visited. Boy did we learn a lot. We would love to share those observations & experiences with you in hopes that you might take that passion back to your own community. We also wanted to explain why our 5 brands so strongly believe in free beer and hugs versus banner ads and trade shows. These word of mouth branding tactics have been a major part of all 5 of our company’s growth, and we are ready to share our secrets!

  • BarCamp
  • Branding
  • Brands
  • Unconference

  At 3:30pm to 4:30pm, Sunday 11th March

  In Lone Star, Omni Downtown

  Coverage audio clip