Sessions at SXSW Interactive 2012 about Popularity and Marketing on Sunday 11th March

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  • The Power of Unpopular: Book Reading & Signing #SXSW

    by Erika Napoletano

    It's the official launch of The Power of Unpopular at SXSWi! A hangover-clearing book reading session at 10am on Sunday morning followed by a signing event (how vain, right!?) at the SXSW bookstore.

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

    Learn more about Erika Napoletano at http://www.erikanapoletano.com

    At 10:00am to 10:40am, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip