Brad McCarty, the North American editor of The Next Web, will give a 10 minute long, rapid-fire presentation on what he believes are the most important 3 changes in social marketing. Understanding what's said in these ten minutes could shape your marketing strategy for the next 12 months.
Brad's assertions won't go unchallenged, after his presentation, 4 award-winning marketing leaders will discuss Brad's point; debating and discussing how each item affects marketers and business owners like you.
by Noah Kuttler
The social media challenges of a large enterprise are unique from those of a startup. For example: what are often "simple" person-to-person tasks at a startup do not necessarily scale when they are administered in a company of over 1,000 employees. This meetup is designed to bring both employees of large enterprises, as well as the agencies who work with them, together to share advice, tips and make connections.
Forget the hype surrounding the social web for a moment, what about something a little further out? This talk will paint a picture of two possible futures, along the way asking the audience to help decide in 2012 if either has a snowball's chance in hell of becoming a reality. Choose between:
1. Brands and users operate in a future-perfect environment of algorithm-driven, sublime relevance, where no nanobyte of data is wasted. Brands display artificial intelligence - becoming, in effect, self-aware - able to determine without human intervention how best to serve their customers. This leads to a glorious future of zero spam and delightful indolence amongst humanity as AI machines do all the work.. for now.
2. Brands and their users seek to fight for discovery and serendipity. Attempting at every juncture to circumvent the algorithmic tramlines laid down for their own good. Co-creating an open web with benevolent, politically neutral technology partners and real-world spaces where tech simply does not penetrate, this is the Wild West, 2050.
9th–13th March 2012