Sessions at SXSW Interactive 2012 about Social Media and Food on Sunday 11th March

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• Food Trucks Share Social Media Tips

  by Bob Madden, Daniel Shemtob, James DiSabatino and Stephanie Morgan

  From New York to Los Angeles, Korean barbecue to waffles, food trucks are popping up across the country and taking the nation by storm. Kicking storefronts to the curb, chefs and entrepreneurs are hitting the pavement to sell their culinary creations on wheels—more affordably and innovatively than if they’d been boxed in by a four-wall restaurant.

  Food trucks have harnessed social media and 140 character messages to connect directly with customers and to create cult followings through grassroots marketing. Social media marketing has been critical to build a name, to inform thousands of potential customers about moving locations in a timely manner, and directly engage with customer base. What can marketers from all walks learn from the strong social media engagement tactics and apply them to their brands?

  The panel will include nationwide food trucks and previous cast members from The Great Food Truck Race.

  • Food
  • Food Trucks
  • Social Media

  At 9:30am to 10:30am, Sunday 11th March

  In Citadel, Driskill Hotel