Sessions at SXSW Interactive 2012 about Virtualization and Digital Installations and Electronics on Sunday 11th March

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  • Virtual Gets Physical: The Future of Installations

    by Thomas Wester, Michael Kern, Jeff Whitney and Saren Sakurai

    Touch technology is all the rage in the consumer electronics market. The proliferation of tablet computers, next generation game consoles, and advanced smart phones are pushing the evolution of human interaction with technology into a much more physical realm. Beyond the small, intimate devices, there is a second digital frontier emerging: large-scale, grand-gesture, digital installations in museums, live events, at retail, and on trade show floors.

    Where does the virtual end and the physical begin? How does storytelling evolve to adapt to the blurring of the line between the two worlds? How will these more public and group experiences use touch and gesture to engage, teach and inform? And how quickly will audiences adapt to these new technologies? Join our panel of Creatives and Futurists from Juxt Interactive, Second Story, and We Like Small, as they take a look forward into the future of this emerging technological landscape.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Salon K, Hilton Austin Downtown