Sessions at SXSW Interactive 2012 about Writing and Journalism on Sunday 11th March

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  • Content and Coding Are Not Commodities

    by Andrei Scheinkman, Benjamin Balter, Raju Narisetti and Jennifer 8. Lee

    Geeks see code as art and content as stuff. Journalists see code as stuff and content as the art. Geeks may say "provide me content" while journalists are like "build this site." With that kind of attitudes, it's hard to get buy-in from the other side. What coders and journalists should understand: they have more in common than not. Both sides are motivated by their craft and a desire to feel that an audience is experiencing their work, whether though prose or programming. They want to work with smart people on interesting problems. Coders and writers are not interchangeable. Great talent can be an order of magnitude more effective than mediocre talent.Though discussions of case studies from The Washington Post, New York Times, Huffington Post and the federal government, this panel will explain from both the journalists' and the programmers' perspectives how to speak a language they will understand.

    At 5:00pm to 6:00pm, Sunday 11th March

    In Capitol E-H, Sheraton Austin Hotel at the Capitol