Sessions at SXSW Interactive 2012 about Twitter and Writing on Sunday 11th March

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• 140 Characters vs. 14000 Words: The New Long Form

  by David Plotz and Evan Ratliff

  In the age of shortened attention spans and journalism that exists in 140 characters or less, how does long-form journalism not only compete but prevail in the digital space? Slate editor David Plotz, creator of Slate’s noted fresca program, will showcase some of the latest and most engaging interactive features that are redefining long-form journalism on the web. Evan Ratliff, contributing editor at Wired and founder and editor of The Atavist, will present the newest opportunities for interactivity within long-form in-app. This isn’t your grandmother’s long-form -- the innovations showcased in this presentation move us to the next phase of the medium, helping to transform long-form journalism pieces into traffic success stories, and a boon for advertisers.

  • Twitter
  • Writing

  At 11:00am to 12:00pm, Sunday 11th March

  In Capitol A-D, Sheraton Austin Hotel at the Capitol

  Coverage audio clip