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Sessions at SXSW Interactive 2012 on Sunday 11th March in Austin Convention Center

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  • All Day Event - AT&T Lounge

    AT&T is back and faster than ever with 4G LTE speeds. Stop by to charge your devices and test-drive the Samsung Galaxy Note, an all-in-one experience that simplifies your connectivity needs at SXSW.

    Austin Convention Center: 1st floor (near 4th St. & Neches entrance)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Catch A Chevy/Drive A Chevy

    Complimentary rides around town! Yeah, we thought that'd get your attention. See a Chevy. Catch A Chevy. At the Convention Center or anywhere downtown 8:30 a.m. to 10:00 p.m. Take a break, and let us do the driving.

    Slide behind the wheel, and take a spin in your choice of extended-range electric Volts, a drop-top Camaro, Sonics, all-new Malibu Eco, or Corvettes. We’ll be at Trinity and 3rd from 8:30 a.m. to 5:00 p.m.

    At 9:00am to 10:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Chevrolet Volt Recharge Lounge

    Phone batteries fade. Laptop batteries wane. Your internal batteries need recharging, too. Come plug in at the NW corner of the Convention Center. Meet up with friends, record an interview, or just hang.

    Austin Convention Center: 1st floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - IBM Future of Social Lounge

    How Socially Forward is your Business? Want to find out? Stop by the IBM Future of Social Lounge during SXSW Interactive for a social assessment, see where Social Business is headed, listen in on live Conversations with Industry Innovators, recharge and refresh between sessions. Learn how IBM and their Business Partners are helping startups, developers and business leaders transform the future of business and get an invitation to our party.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 1, Austin Convention Center

  • All Day Event - Isis Lounge

    Visit the Isis Lounge (West Hall) or our Tradeshow Booth (#444) to see the Isis Mobile Wallet in action. Don’t miss our live presentation by cyberillusionist Marco Tempest in the Lounge on March 9th.

    Austin Convention Center: 1st floor (near 3rd St. & Trinity entrance)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Microsoft Lounge

    Today’s consumers expect applications that are optimized for all their devices – including phones and tablets. Visit the Microsoft Lounge to see how to create impressive multiscreen experiences.

    Austin Convention Center: 4th floor (NW Corner of 4th St. & Trinity)

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - PepsiCo Central

    This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

    Austin Convention Center: 1st floor, Palazzo, SW Corner

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - Samsung Blogger Lounge hosted by Techset

    5th Year Anniversary Celebration! For the last four years, the Blogger Lounge at SXSW has served as a central hub for celebrating friendship, innovation and collaboration. We are proud to announce that TechSet is once again partnering with Samsung to host the SXSW Blogger Lounge in 2012.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 19AB, Austin Convention Center

  • All Day Event - Samsung Smart Wall

    Samsung will unveil their latest news, cutting-edge products and their stunning, engaging media wall which will highlight everything you need to know about what’s hot at Samsung and SXSW.

    Austin Convention Center: 1st floor Atrium

    At 9:00am to 6:00pm, Sunday 11th March

    In Austin Convention Center

  • All Day Event - The Americans Elect Lounge

    Recharge your batteries and your brain in our lounge, and find out about our lounge's Flash Mob Happy Hours by following us on Twitter (@AmericansElect) and via #sxaelounge.

    We'll have charging stations, classic board games like Battleship, Connect Four, and Operation, videos to watch, swag, and a version of Rock 'Em Sock 'Em Robots that we modded with donkey and elephant heads just for SXSW!

    And if you happen to see a giant plush elephant and donkey walking around SXSW, they're with us. Like the two parties, they can't agree on anything. Tweet photos and videos of them in action at #donkeyVelephant and you could win your own Limited Edition Rock 'Em Sock 'Em Robots: Donkey v. Elephant Edition. Only five exist in the world!
    More about Americans Elect:

    We're hosting a national online primary this summer. Any registered voter can participate, and whoever the American people choose will be on the ballot nationwide, right next to the Republican and Democratic candidates.

    We're nonpartisan, so it's completely up to you to pick this third option. We're using the internet to empower voters and circumvent the two parties. Together we'll pick a president, not a party. Check us out at www.AmericansElect.org !

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 7, Austin Convention Center

  • All Day Event - The Beacon Lounge

    The Beacon: Lounge With a Conscience returns as THE spot for cause-focused people to hang out with the best & brightest non-profit Geekerati. The WiFi will be speedy, the noms & drinks plentiful, the couches comfy and the do-gooding vibe pure awesome.

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 8BC, Austin Convention Center

  • All Day Event - The Circus Mashimus

    Once again, the fun-filled big top circus that is the Mashery Lounge will be back at SXSW 2012 in March. With great furnishings and flowing refreshments, the Circus Mashimus is a great place to talk API shop with Mashery folks or simply relax while catching up on email

    At 9:00am to 6:00pm, Sunday 11th March

    In Room 3, Austin Convention Center

  • Accelerating Killer LatAm Startups

    by Bedy Yang, David Weekly, Hernan Kazah, Pedro Torres Picón and Vanesa Kolodziej

    The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 5ABC, Austin Convention Center

  • Accelerating Killer LatAm Startups

    by Bedy Yang, David Weekly, Pedro Torres Picón and Hernan Kazah

    The genome to create a great startup fast has been cracked. With proper funding and mentoring provided by a series of Lat Am-based accelerators, we can expect that a new wave of brave and savVy Latin American entrepreneurs will be entering the global market soon. Meet the people who are making this happen and learn why a regional network of accelerators is the way to make a real difference in this continent.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 5ABC, Austin Convention Center

    Coverage write-up write-up write-up

  • Can Gaming Make the World Better?

    by Adam Bosworth, Gabe Zichermann, George Weiner, Samantha Skey and Nadya Direkova

    Let’s face it—games make our lives more fun, but can they also make a positive impact on the world? At the recent Games for Change Festival, Al Gore said “games are the new normal” and that “the gamification trend is really powerful” in helping to solve issues like climate change. Over the past year, we’ve seen an influx of startups using social gaming to motivate people to do good and change their lifestyles. Armed with the philosophy that it is only by inspiring a massive shift in consumer behavior that we can make a measurable impact on the world, these companies are using gaming mechanics and incentives to engage, educate and motivate a global audience. This panel will discuss if gaming for good can actually drive large-scale change, as SCVNGR’s Seth Priebatsch discussed last year at SXSW’s keynote, and examine how we can measure that impact.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage audio clip

  • Excessive Enhancement: JavaScript's Dark Side

    by Phil Hawksworth

    Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?

    The Web has entered a new phase in its evolution: The proliferation of a JavaScript enabled audience with increased processing grunt in their devices, better and more ambitious JavaScript developers, and users with an appetite for sophisticated experiences, all seem to be helping to move the web in a rich and exciting direction. Good developers understand about graceful degradation, progressive enhancement, unobtrusive JavaScript and the like, so why are we seeing big companies building web offerings with little apparent thought for their impact on the Web?

    We'll explore this by looking at what the Web was, is now, and might become. We'll look at examples of exciting user interfaces and sophisticated interactions. We'll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.

    At 9:30am to 10:30am, Sunday 11th March

    In Ballroom A, Austin Convention Center

    Coverage audio clip photo slide deck

  • Material Change-Tackling Human Rights with Artists

    by Eve Blossom

    Story-telling is a process for healing. As we hold in our hands the technology to address global problems, we can foster a new world of creativity & community through individual expression & shared visions. Globally, artists and technologists are empowering other artisans and creators by celebrating their spirit, talents and traditions - giving them a stronger voice for their future. Eve Blossom, founder of Lulan Artisans and author of Material Change, will share stories of her journey of creating a business that merges design and social change. Material Change offers actionable holistic models for designers and social entrepreneurs, and explains an open-source model for others to adapt, customize and share. Eve will debut We've, a digital extension of Lulan Artisans: a novel approach for buying, and selling artisanal goods through relationships and story. We've allows new forms of communication and business to evolve from communal creativity, capturing the zeitgeist of the planet.

    At 9:30am to 9:50am, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Multiplatform Storytelling: Frontline War Stories

    by Brian Seth HURST, Dina Benadon, Lance Weiler, Tracy Fullerton and Jon Chu

    While the academics preach of the wonders and promise and “mechanics” of “transmedia” storytelling, there are pioneering producers on the ground really doing it. There are good days and bad. There is money and there is not. And then there are the fans. What does it take to pull off successful multiplatform storytelling?

    We are at the birth of a new industry, an inflection point, much like the history of film or radio or television or even the Internet where technology gives rise to a new means to tell stories. It is a time before the “institutionalization” of the multiplatform industry. And just like the history of film or TV the early pioneers are stepping out now and taking a lot of arrows. They are experimenting, learning what works and establishing best practices. They are master storytellers using and in some cases inventing new tools. They have failed and they have succeeded. And these are their stories.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 18ABCD, Austin Convention Center

    Coverage audio clip

  • Stand with Planned Parenthood: A Crisis Response

    by Amy Bryant, Gabriela Lazzaro, Nakia Hansen, Stephanie Lauf and Heather Holdridge

    Planned Parenthood Federation of America (PPFA) is no stranger to controversy. But when attacks on the nation’s leading provider of reproductive health care jumped beyond the usual suspects to include the majority of the House of Representatives in early 2011, the organization’s Online Advocacy and New Media teams snapped into crisis communications mode. Hear from a panel of current and former PPFA staffers as we discuss how we implemented an integrated strategy to inform the public, take control of the message, and flip a huge potential #Fail into the wildly successful “Stand With Planned Parenthood” advocacy and support campaign. Through PPFA’s story of what went right and not-so-right, learn how to defend your own organization using online and offline tactics while energizing your base to become your greatest advocates.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 9ABC, Austin Convention Center

    Coverage audio clip

  • SXSW Yoga

    by Christa Avampato

    This is a “come as you are” session meant to accommodate mixed levels of experience with minimal need for special equipment or previous experience (read: no mats or yoga clothing required.) Special emphasis is placed on postures and practices to help those of us that sit at desks and use computers regularly. Much of what you learn here will help you build a home/work practice that is therapeutic and adjustable to your needs. Yoga was created thousands of years ago as a way to clear the mind in preparation for enlightenment. What better way to prepare for for the busy days of networking, information and fun at SXSW? See you there!

    At 9:30am to 10:30am, Sunday 11th March

    In Room 8A, Austin Convention Center

  • The Hispanic Persona Project

    by José Villa

    The Hispanic Persona Project provides innovative insights for marketers eager to tap the ever-expanding Hispanic population and its use of digital technology - Web, social media, mobile - to connect with family, friends and extended social circles. Hispanic marketers used customer research for decades to create segments that model the complex demographics of the U.S. Hispanic consumer. Similarly, software developers and digital marketers used ethnographic research to create Personas to understand the behavior and motivations of “users” to create optimal user experiences. The session will present the results of a comprehensive primary research study combining Hispanic demographic segmentation with digital ethnographic research in the form of comprehensive digital Personas for the U.S. Hispanic consumer market. Multicultural and digital marketing thought leader José Villa will introduce attendees to 4 Hispanic Personas and facilitate a thoughtful discussion on Hispanic digital behavior.

    At 9:30am to 10:30am, Sunday 11th March

    In Room 10AB, Austin Convention Center

    Coverage slide deck audio clip

  • The Potion for Motion: Interactive Interfaces/Apps

    by Dan Simpkins

    Decades ago, the mouse and graphical user interface (UI) transformed the computer industry, ushering in an easier and more efficient way to control the user experience. Consumers ultimately abandoned the “conventional” up-down-left-right arrow keys as the primary means to control the computer. The TV industry is on the verge of a similar transformation, as service providers face increasing pressure to make UIs better suited for interactive content coming from the Internet. This session will discuss key methodologies for improving the UI beyond today’s rudimentary navigation approaches, to discover choices buried under hierarchical layers of media and content menus. This session will explore the benefits of motion control and in-air pointing for common uses on TVs and next-gen devices, such as navigation, text entry and casual gaming. It will also compare contending technologies that enable pointer-based controls, including touchpad, camera-based and in-air pointing motion technology.

    At 9:30am to 10:30am, Sunday 11th March

    In Ballroom BC, Austin Convention Center

    Coverage audio clip

  • The Power of Unpopular

    by Erika Napoletano

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

    At 10:00am to 10:20am, Sunday 11th March

    In Ballroom G, Austin Convention Center

  • The Power of Unpopular: Book Reading & Signing #SXSW

    by Erika Napoletano

    It's the official launch of The Power of Unpopular at SXSWi! A hangover-clearing book reading session at 10am on Sunday morning followed by a signing event (how vain, right!?) at the SXSW bookstore.

    You probably never thought you'd want to build an unpopular brand, but branding rules have changed. Considering that every successful brand in history is inherently unpopular with a specific demographic, whom have YOU identified as the demographic that will never like you? Get introduced to author Erika Napoletano and the Power of Unpopular: a better way to run your business – and your life. Erika's the voice behind @RedheadWriting and RedheadWriting.com, as well as a monthly columnist for Entrepreneur Magazine and the author of two books. While she was never the prom queen (thank heavens), she's figured out how to leverage one word with seemingly negative implications into powerful fodder to build brands with staying power in the marketplace. You won't find case studies from corporate behemoths here - you'll find stories and advice from people just like you who want to wake up every day, do what they love, and do it for the people who will love them. Because that's who truly matters.

    Learn more about Erika Napoletano at http://www.erikanapoletano.com

    At 10:00am to 10:40am, Sunday 11th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Erika Napoletano Book Signing

    Erika Napoletano signs her book ‘The Power of Unpopular: Building Loveable Brands’ at the SXSW bookstore.

    At 10:35am to 10:50am, Sunday 11th March

    In Ballroom G Foyer, Austin Convention Center

  • Gabe Zichermann Book Signing

    Gabe Zichermann signs his book ‘Gamification by Design’ at the SXSW bookstore.

    At 10:45am to 11:00am, Sunday 11th March

    In Austin Convention Center

  • 21st Century Giving: Social Philanthropy’s Rise

    by Cheryl Contee, Claire Diaz Ortiz, Ramya Raghavan, Robert Wolfe and Michaelyn Elder

    Leaders from top social networking sites share case studies to discuss the trend of social philanthropy. People around the world are using social media in engaging and creative ways to raise money for the causes that are most meaningful to them. Our distinguished panel will enlighten you on what's happening now and what's likely to happen next.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 6AB, Austin Convention Center

    Coverage video

  • 3 Screen Minimum: Convergence of TV & Social Media

    by Eric Bruno, Fred Harner, Soraya Darabi and Chris Perry

    A full 70 percent of US tablet owners say they use their devices while watching TV. Companies like Verizon are baking social into their products and enabling users to tweet, watch online videos and update Facebook directly from their TVs. Channels like Bravo capitalize on this by weaving emerging tech like Foursquare, Foodspotting and Shazam into their TV output, as well as having personalities engage actively with fans and critics on Twitter and other social media. Google Hangouts allows people to watch web video together online. Join as forward thinkers from Verizon, Foodspotting, SportsNet NY (SNY) discuss what's next for the convergence of social media and TV.

    At 11:00am to 12:00pm, Sunday 11th March

    In Room 12AB, Austin Convention Center

  • A Conversation with Seth MacFarlane

    by Seth MacFarlane

    As the creator of Family Guy and one of the co-creators of American Dad!, Seth MacFarlane has brought his boundary-pushing brand of humor to millions each week. Join Seth for a no-holds-barred discussion about his groundbreaking work in TV, his recent foray into the music world with his debut album and his transition to Hollywood with his upcoming directorial debut Ted, a live-action/CG-animated comedy starring Mark Wahlberg and Mila Kunis. In it, he tells the story of John Bennett (Wahlberg), a grown man who must deal with the cherished teddy bear (voiced by MacFarlane) who came to life as the result of a childhood wish…and has refused to leave his side ever since.

    At 11:00am to 12:30pm, Sunday 11th March

    In Vimeo Theater, Austin Convention Center

  • Barry Diller Interview: State of the Content Industry 2012

    by Barry Diller and Ali Velshi

    At the 2011 SXSW Interactive Festival, veteran IAC Chairman and media mogul Barry Diller implored the online community to rise up against proposed net neutrality legislation, in support of digital freedom and innovation. Join us one year later, on Sunday, March 11, to hear his latest insights on the current online content landscape, as well as his thoughts on where digital creatives should be focusing their passions in an insightful informative and savvy hour-long conversation with CNN Chief Business Correspondent Ali Velshi.

    At 11:00am to 12:00pm, Sunday 11th March

    In Ballroom D, Austin Convention Center

    Coverage audio clip

SXSW Interactive 2012

United States United States, Austin

9th–13th March 2012

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