Sessions at SXSW Interactive 2012 of type Book Reading on Monday 12th March

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  • 101 Social Media Tactics for Nonprofits

    by Melanie Mathos and Chad Norman

    Co-authors Melanie Mathos and Chad Norman will share a preview of the recently released book 101 Social Media Tactics for Nonprofits, which is available in the SXSW bookstore. This book provides nonprofits 101 ways to engage supporters, share their missions and inspire action using the social web in a how-to, case study-driven format. Nonprofits know they need to start engaging with supporters through social media channels. They identify who they want to reach, set objectives and build a strategy. Many nonprofits get stuck at this point because it is hard to keep up with the ever-evolving world of social media tools and tactics in what has emerged as a vital communication channel. This session will help nonprofits discover new ways of deploying their strategies to meet their social media objectives.

    At 9:30am to 9:50am, Monday 12th March

    In Ballroom G, Austin Convention Center

  • Get Bold: Using Social Media

    by Sandy Carter

    Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever.  How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!)  as we did in marketing?   How do companies become a Social Business?   Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.

    At 10:00am to 10:20am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • How to Remember Anything: A Teach Yourself Guide

    by Mark Channon

    "How to Remember Anything" shows how a radically improved memory can add real value in life and in business and can help build your career. Mark Channon, Actor, Hypnotherapist, Product Manager and author of Teach Yourself How to Remember Anything, will take you on a whirlwind tour of the memory techniques inside How to Remember Anything. Guiding you through a set of key examples on how to remember names, books, presentations and more. Mark was one of the first Grand Masters of Memory in the world and creator of BBC's Monkhouses Memory Masters.

    At 11:00am to 11:20am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • HOW: Why HOW We Do Anything Means Everything

    by Dov Seidman

    In today's interconnected and even morally interdependent world, we rise and fall together. The way to forge a better, more sustainable path of growth and progress lies in the realm of human behavior- HOW we do what we do. Leaders have become successful at measuring how much by out-selling and out-spending. But instead of asking how much, we should be examining HOW. How we behave, lead, consume, build trust in our relationships, and relate to others has always mattered but in an age when everything can be tweeted and blogged about and where there is no such thing as private behavior, HOW matters more than ever and in ways it never has before. Through entertaining anecdotes and illuminating examples, Dov Seidman will discuss why, in light of the recent financial and environmental crises of epic proportions, how is no longer just a question: HOW is the answer.

    At 11:30am to 11:50am, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Kill the Company

    by Lisa Bodell

    According to IBM’s 2010 CEO Survey, the pace of change is accelerating and next-generation businesses must thoughtfully build and sustain the right corporate culture to remain relevant through turbulent times. Too often, our natural response to this accelerating pace of change is to try our hardest to dictate permanence. In doing so, we install risk-mitigating processes that trump culture. In fact, the very mechanisms we put in place to promote productivity are robbing us of the ability and time to be creative and add value.

    This experiential case study session is a call to arms: to hit the reset button on how we think and work. Instead of creating more one-size-fits-all change initiatives forced upon employees, you will learn how to change everyday things in small ways to create big ripple effects throughout your organization to reignite critical aptitudes like inquiry, curiosity, and innovation. Learn how a large financial services organization created a new breed of employee that helped to reset the corporate culture, not from the top down or bottom up, but from the middle out. Take away tangible and actionable steps to shake up your organization’s standard practices, from unproductive meetings to go-nowhere strategic planning, resulting in big change and a powerful boost to innovation. Find the little-bigs that will reinvent your organization—and awaken your ability to think, and ultimately, to take control of the future.

    At 12:30pm to 12:50pm, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • 76 Rules for Outperforming the Competition

    by Dr Keith Bell

    At 1:00pm to 1:20pm, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • What Large Companies Can Learn from Startups

    by Aaron Shapiro

    Google, Facebook, and Twitter were all startups once. Today they are some of the world’s most successful companies because they learned the first lesson to succeeding in a digital economy: take care of your users and they’ll take care of your business. To survive in today’s digital economy, where half of all purchases are made or influenced online, today’s largest companies will need to become truly digital businesses. Join Aaron Shapiro, CEO of Huge, as he discusses his new book Users Not Customers: Who Really Determines the Success of Your Business and how companies can make the transformation to digital. Shapiro will outline the seven lessons large companies can learn from the smartest digital businesses around - startups and successful Internet companies - including how to evolve management, operations, marketing, and customer service around meeting user needs and driving sales in the process.

    At 3:30pm to 3:50pm, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • The Big Squeeze: Communications Crisis in America

    by Susan Crawford

    My new book, The Big Squeeze, will be coming out from Yale Press after SXSW, and I'll have a chapter for attendees. Did you know that a couple of enormous cable distributors control wired Internet access in America, and that they never compete with one another? Did you know that we have a grinding, crushing duopoly in wireless access? Did you know that the wireless guys (AT&T/VZ) have quietly divided up the world with the cable guys (Comcast/TW) and never compete across these markets? Did you know that many companies are afraid of criticizing any of these actors for fear of retribution? Did you know that the carriers treat the FCC as (at best) a peer and have zero fear of oversight, competition, or regulation? It's a genuine crisis. You guys - the public - are going to have to jump in, because politicians don't respond to arguments. They only respond to pressure and money.

    At 4:00pm to 4:20pm, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • The $100 Startup

    by Chris Guillebeau

    In the strange new world of micro-entrepreneurship, roaming, independent publishers operate from Buenos Aires and Bangkok. Indian bloggers make $200,000 a year. Product launches from one-man or one-woman businesses bring in $100,000 in a single day, causing nervous bank managers to shut down the accounts when they don't understand what's happening. Oddly enough, many of these unusual businesses thrive by giving things away, recruiting a legion of fans and followers who support their paid work whenever it is finally offered. How is this possible? And how is this model different from all other Internet businesses? *** To be published by Crown/Random House in May 2012, 'The $100 Startup' is based on a comprehensive, multi-year study, and is accompanied by the world's first 7-continent book tour. This session at SXSW will be the first public presentation of the data.

    At 5:00pm to 5:20pm, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip

  • Digital Leaders Are Made, Not Born. But How!?

    by Erik Qualman

    We all have a little Jeremy Lin or Linsanity in us. We all want to achieve greatness. To leave a digital stamp today and forever. In this entertaining session best selling author Erik Qualman (Socialnomics) pulls from his newest book Digital Leader and shows how the best and brightest from Hsieh to Jobs to even Jeremy Lin simplify their way to success. Learn Learn how to become a Digital Leader + How to achieve your best life and legacy + Avoid multi-tasking as it is junk food for the brain + How to influence and attract thousands of followers + Why digital shadows are more important than your digital footprint + How to empower others. And why, success is truly a digital choice.

    At 5:30pm to 5:50pm, Monday 12th March

    In Ballroom G, Austin Convention Center

    Coverage audio clip