If you’re an artist or work for a young arts organization, you run a start-up. A start-up where the product is culture, the audience is becoming more and more segmented by age, and the metrics for success are hard to come by. Lots of rewards and just as many challenges, right?
In this session we'll discuss the triumphs and challenges encountered once we turn a passion project into something bigger--fundraising, developing business models, audience building, and collaborations--to name a few. This Core Conversation provides the venue you need to problem-solve and idea-share with others. Not involved in the arts but starting something new in another industry? Join us anyway! A lot of what we’ll discuss will cross over to other genres.
by Erin DeRuggiero and Christi Woodworth
We'll take a close look at best practices for working with verified facebook and google+ apps to drive philanthropy and increase fan loyalty. How do you increase online giving, what are the do's and dont's for contests around charity, how does a brand measure the value of engagement? We'll take a closer look at forecasting trends in social app engagement and micro-philanthropy with some of the country's leading brand marketers, nonprofits and social agency thought-leaders.
Previous Speaking Experience for Moderator Erin DeRuggiero: DMA 2010 Panelist "Loyalty Leaders Tell All: Harness the Power of Cause Marketing," Digital Hollywood Panelist: Brand Stewards, Social Cause, and the Brands that Make it Work.
Targeting: Brand Marketers, Agency Executives, Strategists, Creatives and Media Planners
by Brandon Lee
Their Story Is Our Story (TSOS) is inspired by witnessing my dad’s fight against cancer. Sharing our experiences helps keep his memory alive, and hopefully, provides comfort and support to those in similar situations. Each cancer journey is unique and deserves to be told. Their stories are our stories.
My project aims to support those affected by this horrible disease. They can connect with others in similar situations through a website where they will be able to share their cancer stories and their loved ones’ story while giving and receiving support. Think of it as a “Cancer Facebook.” A TSOS Profile allows cancer patients and their loved ones to share status updates, pose questions and post inspirational quotes. Individuals can further their relationships and stories by creating groups and forums. Getting involved with TSOS online is simple and quick.
In addition to an online and print presence, TSOS’s goal is to become a pillar in the community by holding cancer awareness events and providing college scholarships.
TSOS will host community events such as cancer walks, concerts and sports competition fundraisers. These ideas would raise cancer awareness in the community and bring the community together for the cause.
My dad will always be an inspiration to me. Through TSOS I can continue his story and maintain the connection that I’ve had with him. His story will live on and as TSOS grows we will all contribute to a story that will all be ours.
Social change agents often use guilt, fear, pity, or outrage to rally an audience around a cause. But does tapping into negative emotions with the hope of creating positive change make sense? Could focusing our common attention and intention on positive emotions more effectively transform our world? This panel will explore the experiences of recent positivity-based campaigns by Epic Change and HopeLab and other examples. Contribute to the discussion and learn how you can infuse these principles in your next campaign. Questions will include: How do positive (versus negative) emotions influence audiences? How can you build happiness, joy, inspiration and love into your next campaign? How do we inspire these best parts of ourselves in the pursuit of social change and meaningful engagement? Is positivity-based messaging more sustainable than its opposite? How do we balance some of the difficult realities of the world and the work we are doing with a positive message?
9th–13th March 2012