Niburu! Comet Elenin! Asteroid YU55! It's not the end of the world, really. NASA and Discover's "Bad Astronomer" Phil Plait are here to explain why. This panel discussion will take on the Internet factor in the cause and cure of 2012 hysteria. We'll look at how urban legends spread, data gets shared and myths get debunked online. See the Web-based tools the Near-Earth Objects office at NASA's Jet Propulsion Laboratory uses to keep an eye on asteroids and comets (and let you know about them), and how the amateur astronomy community is helping in the effort to track low-flying space rocks. The Bad Astronomer himself shares rumor-slaying tales from behind the scenes of his popular blog. The sky isn't falling, but misconceptions are. Join us.
Making a story social isn't all about marketing. It's also about helping to build a better narrative – extending and enriching the story, whether your story is driven by a fictional character or a brand. We'll examine current examples of advertising, transmedia, brand fiction and branded content to determine what makes stories work for today's social audiences--and what makes them fail.
by Joseph C Kvedar MD, Paul Griffiths and Angelo Volandes MD
From high-tech to high-touch: are wired hospitals losing the patient connection? This panel of nationally recognized leaders in healthcare has applied technology solutions to enhance quality of patient care across disciplines. The impact of mobile, remote monitoring, the Internet, video education, and patient portals on the patient experience will be discussed. With so many technology tools available is face-to-face interaction with the doctor necessary? What role can patient portals play in improving communication with patients? How do we place the right amount of value on the patient-doctor relationship (high-touch) while improving care delivery and efficiency? We turn to innovators in two healthcare segments – telemedicine and end-of-life care – to find answers, and to a leading provider of online solutions for healthcare to tell us how to effectively coordinate technology tools to improve the patient experience.
This workshop will introduce you to affordable user experience design methods for getting user input and feedback throughout your design and development process. These methods, like guerrilla research, gamestorming, and progressive prototyping, will allow you to do just enough UX design to get you started in the right direction. They will help you get in touch with your users efficiently and use their feedback and insights to influence your design decisions.
But why should you care? Your code is gold. Your business model is solid. You should care because having a good UX is no longer a differentiator; it’s an expectation. What you need is a good UX designer. Of course, they’re rare and expensive right now. Is it possible to fix your UX without one?
You won’t go home from this workshop with your own UX designer, but you will be armed with the knowledge that will enable you to enable you to attract next year’s most sought after angel investor.
Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.
The Whole World is Watching: From Tahrir Square to Homs to Zuccotti Park, citizen journalists and ordinary people are using social media, video and cell phones to document their stories and revolutions. New York Times reporter Jennifer Preston will moderate a panel w/ Jigar Mehta of the "18 Days in Egypt" project; Tim Pool, live stream video reporter of Occupy Wall Street movement; Eric Carvin, social media editor, Associated Press and Chris Michael from Witness.org. The panelists would like this to be a conversation so please bring your thoughts and questions about how technology is blurring the lines between traditional and citizen journalism -- and what that means. We will also remember those who lost their lives in recent months trying to report what was going on.#citizensx
2008 was the first Election in American History where bloggers and vloggers helped shape the political narrative and carry President Obama to the presidency. 4 years later, the Administration has not nurtured these pop cultural connections. Will the blogosphere turn out for Obama in 2012?
If the early years of internet businesses was a triumph of technology, the next ones will be one defined by design and user experience. Users will demand more from their online experience, one which is as much designed around personal preference as technical expediency. Well designed applications and services that can meet the needs of users expecting seamless interactions across technology platforms will be the winners. In London's Tech City, small tech, design, creative and product companies are working together to meet the challenges of the connected consumer. This session is sponsored by UKTI.
A discussion about how technologies that are often built in the west are being used around the world in extremely dangerous situations. Often there isn't an idea of how to protect individuals and their human rights when developing these tools, even when they're being used by activists and changemakers around the world. This panel will present concrete examples from Burma, Tibet, Liberia and Egypt.
You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing efforts want to achieve the same things: behavior change, message recall, and positive brand effect. So why is the level of creativity in our executions so different? Why are we producing fewer strong creative ideas? If the blog world’s murmurs about a creative crisis in interactive advertising are true, then what do we call what’s going on in our own B2B interactive marketing? A creative meltdown? Because the interactive space is the prime medium for B2B marketing, it’s important to ask these questions to assess how we can challenge ourselves to raise the creative bar to execute great creative ideas that assure client satisfaction.
Is it too early for filmmakers to start building HTML5 into their production plans? One side says if it's not too early for advertisers (check out iAds) it's not too early for filmmakers. Another side says that until their viewers get browsers that are ready for HTML5, they'll stick to technologies audiences can recognize, thanks. Enter into a scenario that lets you stake out your territory, with role-playing by experts, and get your questions and comments ready for the free-for-all portion of the event. Role-players include: Duby S. Filmmaker; Tech E. Vangelist, Doc U Mentalist, and Ad Madman.
What's the relationship between visualized data and the story we want to tell? Living in the eternal now, surrounded by our tweets, facebook posts and other copious amounts of social and highly personalized information, we forget the importance of history and historical reasoning and influence in our work. Which events were the most important in my last year or decade of tweets? How would I know? What would a map of time look like, fashioned out of the data? How would one map one's own life? In this panel, a mix of academics, news media professionals and narrative tool developers talk about how to turn data into maps of time. Together we will go on a journey to understand and visualize time, history and context, to reason about what it means to gather and express collective history.
How can you encourage and facilitate innovation across your teams to come up with the best product? Come take a peek under the hood of a great innovation principle called “Visiontyping,” which promotes powerful collaboration across the board and propels creativity that can deliver big ideas and breakthroughs. This panel of thought leaders will discuss how applying a process of creative exploration - much like the "concept car" style of prototyping - can inspire and hone the vision of your product, allowing you to unleash the best of the best. This session is sponsored by Meebo.
Years ago, it was porn sites always pushing the envelope on graphics, interactivity, engagement, commerce, and stickiness (ewww). Now, it’s social media that’s getting lucky and monetizing eyeballs. In just the past two years, social technology has changed radically: Sure, previous advances in web, commerce and web content were largely driven by the adult market. But the current focus on collaboration and content sharing is being driven by individuals sharing their actual (as opposed to fantasy) experiences with brands, products and services. Social technology is redefining—and being redefined by—the interplay among organizations, customers and communities in what’s coming to be known as social business. Our speakers are social technology hotties. They have Klout scores ranging from the high 60s to the high 80s—so these are leaders of the social media pack. They’re here to lay out the future of social business so you can jump on it and profit from it. We promise a memorable, thrill-a-minute session that’ll leave you begging for more. We promise this will be the most fun you can have at the conference with your clothes on. This session is sponsored by NetBase.
Digitization is transforming the media and entertainment industry full stop. But is the industry evolving quickly enough to meet consumer demands—demands that differ greatly from one generation to the next? In this discussion, industry executives will react to data from Deloitte’s sixth edition of the State of the Media Democracy Survey which provides insight into the media consumption behaviors and preferences of generations around the world.
For more information on the State of the Media Democracy survey visit: www.deloitte.com/us/mediademocracy
From bicycle-powered mobile phone chargers to a helicopter built from an old Honda Civic and the remains of a crashed 747, Africa has been producing a unique strain of innovators long before the maker movement started trending in the US. With projects ranging from the practical (DIY biofuel systems), to the whimsical (home-made robots), street-level makers in the most resource-poor communities show time and again that the only essential materials for innovation are ingenuity and ambition. This example-filled panel discussion will be fun, eye-opening and inspirational. Come and see what lessons constraint-based innovation holds for us all.
Open government and transparency activists asked for it: data available through open APIs and digital formats. Now that we have some of it, the dark spots on the sun are beginning to appear. The data are sometimes poor cousins to the records actually used to administer government or do its business, created as side systems or even fake records for public consumption and suffering from neglect at the hands of their overtaxed makers. Balancing privacy with widespread data releases sometimes leave the records too general for use in holding government accountable, and leave crucial data locked in technological and physical file cabinets. Records stored on paper and its electronic siblings are the forgotten members of the family. The panel, representing three viewpoints on transparency and its role in democracy, will highlight successes and failures in the recent transparency and open government movements and suggest solutions for data users and providers.
As mobile purchasing becomes increasingly prevalent, online marketplaces need to offer apps that help both buyers and sellers. But which is better, a single app that facilitates both sides of the transaction? Or separate apps that are targeted to each role? And what happens when you have customers who transact on both sides of that equation? Panelists will debate the benefits to having apps that are all-in-one versus apps that are user-specific. And they will discuss development strategy for webapps, native apps and dueling platforms.
by Raeanne Young, Andi Shively, Drew Stephan, Poonam Whabi and Jack Aponte
Most experienced IT folks have faced the choice of freelancing versus working for an established business. Freelancing offers creative autonomy but not necessarily steady income. A job with a larger company provides a steady paycheck but often comes with creative and personal constraints.
We are part of a growing movement among creative professionals who want an alternative to traditional business structures. The worker-cooperative business model enables IT professionals to maintain control of their work and life, produce excellent work, and retain the benefits of the value that they create, without sacrificing security. Our tech cooperatives offer the support and team approach of a firm but are entirely owned and democratically governed by the folks who work in them - us.
This is a moderated panel with a focused, first-person discussion of different experiences of working in tech cooperatives. We will explain why a growing number of IT professionals prefer working in a co-op setting, the advantages and drawbacks of a democratic workplace, and the processes of starting and maintaining a worker cooperative.
Over the last decade, so called "Hyperlocal" websites, apps and services have been "the next big thing." Now quick: Name one super-successful company in that space. Now name ten in the graveyard.This isn't to say that we don't believe in the power of digital to bring more and better news and commerce to neighborhoods. We'll gather some of the best minds in (and outside) of the industry -- those who have gotten closer than most -- and have a nothing's sacred discussion of how a megacorp or a network of plucky locals can actually build the Next Big Thing.
by Brian Burke, Steve Glauberman, Randi Rosenkranz and Calvin Carter
Back in the early 1990’s CD-ROMS were all the rage and an amazing amount of very cool content such as interactive storybooks, immersive games, and multimedia product catalogs were constantly being released. When the web started to gain popularity, the CD-ROM market quickly eroded primarily due to the dynamic nature of the web and the perceived cost and “old school” label of the CD-ROM.
However, when the web arrived in 1995 most people’s connection to the internet remained at dialup speeds for many years and the web was unable to deliver anything like the experience previously achievable on a CD-ROM. In 1995, most CD-ROMs provided bandwidth that is still 7 times faster than the average American’s connection to the Internet is in 2011.
Enter the iPad and the app marketplace and suddenly you have an environment to provide the same immersive and engaging experiences that were provided nearly 20 years ago on CD-ROMs. And we have the apps to prove it. More and more interactive storybooks, themed contents, games and such are being released that never would have worked on today’s current web. And we are just beginning.
This session will discuss in more detail the reasons for this transition, and more importantly present the tremendous opportunities that now exist to create amazing content for the iPad and other tablets.
Slowly, but increasingly definitively, our technologies and our devices are learning to see, to hear, to place themselves in the world. Phones know their location by GPS. Financial algorithms read the news and feed that knowledge back into the market. Everything has a camera in it. We are becoming acquainted with new ways of seeing: the Gods-eye view of satellites, the Kinect's inside-out sense of the living room, the elevated car-sight of Google Street View, the facial obsessions of CCTV.
As a result, these new styles and senses recur in our art, our designs, and our products. The pixelation of low-resolution images, the rough yet distinct edges of 3D printing, the shifting layers of digital maps. In this session, the participants will give examples of these effects, products and artworks, and discuss the ways in which ways of seeing are increasingly transforming ways of making and doing.
Ready to throw out the heavy textbooks and jump into the world of mobile learning? Yes, but how do you do it? Are you on the mobile learning train but feel the content and teachers aren't quite there yet? This panel will explore three different ways mobile learning is being incorporated today in the elementary school environment. Katherine Burdick from Learning A-Z argues that it is better to take the safe approach and blend traditional book learning, online, and mobile apps. Tom Wolf from eSpark Learning takes a bit bolder step and states that all after school programs should adopt mobile technology only. Finally, Matt Federoff from Vail School District has had teachers throw the textbook out the window as Vail has gone totally wireless making everyone operate off of laptops and iPads to the point that even the school buses are wireless. Angela Maeirs, author of Classroom Habitudes, serves as referee.
How do you get reliable information about elections? Many voters get their information about who is running for election and what the issues are from friends and family. Increasingly, those friends and family are online, getting their information from social media sources and passing it on. What’s the conversation between voters and election officials? What’s the potential for increasing civic engagement through social media? This panel will discuss breakthroughs and cautions, experiences and pointers. What you learn about who is using what and why will surprise you.
Ask anyone at a digital agency, from account directors, strategists, designers, writers, and engineers, if they’d rather work on selling more of product X or work on something that provides a social good. The answer is obvious.Yet, the priorities of agencies often make it difficult to dedicate and allocate the required resources and commitment. Certainly many agencies try to take a few pro bono projects every year, but even these projects don’t typically generate the attention, commitment, and enthusiasm from senior leaders of an agency. But they should.In this session, we will present several case studies where agencies made a strong commitment to let people work on a project that they were both passionate about and provided social value. The results of these efforts are both wide and deep – more engaged and happy employees, work that allows an agency to showcase new and different talents, and fundamentally making something that makes the world a better place.
By 2014, more of us will access the Internet with mobile devices than with desktops or laptops. Android phones, iPhones, iPads and other mobile devices are quickly becoming our primary gateways to the Internet.
Everything we do online -- the ways that we produce news, organize our communities, and communicate with each other -- will increasingly depend on access to these devices and the broadband data connections they provide.
Meanwhile, wireless companies are seeking to determine what content we can see and how we can access it. As users fight for control over their mobile experience, it's fair to say that your Android or iPhone is political.
This panel of policy experts, tech journalists and public interest advocates will discuss how demographic and social shifts are changing how we use mobile devices and networks, how carriers and the public are fighting for control over them, and how good policies can protect consumers from wireless carrier abuse.
Ginger Rogers may have said it, but today's female entrepreneurs are proving it. Right now, women are starting and leading new and innovative companies at an unprecedented rate. From e-commerce to healthcare to Internet infrastructure, women are breaking new ground across all industries these days. But, why now? What are today's female entrepreneurs doing differently to build sustainable businesses and get the attention and credit they deserve? What unique struggles do they still contend with and what advice can they share with tomorrow's generation of female leaders? These questions and more will be addressed in this entertaining panel.
Eyebeam Art & Technology Center provides a context for creative collaboration and the cross-pollination of ideas & practice. In our lab at any given time, there are up to 20 resident artists onsite at our 15,000 sq-ft facility, developing work for open dissemination through online, primarily open-source, publication. Three Eyebeam fellows will discuss their work, how they blend creative strategies & technology to build communities, share information, and create spaces for play & participation. Kaho Abe will present her work with youth and adults to demystify the black box of consumer electronics and create their own custom interfaces for games and play. Nova Jiang will present recent projects that leverage individual desire with risk & reward to create a low barrier for entry and increased participant investment. Jon Cohrs will share insights into his work combining tactical media, software and DIY interventions with location-based experiences to engage participants in meaningful dialogue about social issues.
Procter & Gamble recently commissioned Flow Nonfiction to create a documentary film capturing one of its signature cause programs: Pantene Beautiful Lengths. PBL has donated over 272,000 ponytails for real-hair wigs to the American Cancer Society, and also generated significant ROI for the brand itself. How and why has the program succeeded in making good on doing good? Through communication innovation, like branded documentary film. Marketers and filmmakers, your union is at hand. Film-driven campaigns are setting a new standard of authenticity and ROI. PR and digital agencies are leveraging branded film assets through interactive, integrated campaigns -- building brand platforms and driving user-generated content. But how do marketers sell in films to clients? How do filmmakers and brand managers execute the process? How is branded content best leveraged? And does it actually deliver? This panel’s case study provides a 360 view - and best practices - from the campaign’s key partners.
Your idea is hot. You have killer technology. You have angel investors on speed-dial. Your product mashes up the coolest APIs and you managed to navigate the shark-infested waters of content licensing without being eaten by a media company lawyer. There’s just one problem.
Other than your mom, you don’t have any one using it.
You probably forgot the most important ingredient: passionate users
This panel will be an interactive discussion on community and product development with some veterans who have built rabid, active fanbases around their companies and they’ll share their secrets for baking passion into the product from the beginning.
9th–13th March 2012