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  • The Frontline Report of Japanese Interactive Arts

    by Daito Manabe, Motoi Ishibashi, Yasuharu Sasaki and Kensuke Sembo

    Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

    At 11:00am to 12:00pm, Monday 12th March

    In Salon FG, Hilton Austin Downtown

    Coverage audio clip

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