Sessions at SXSW Interactive 2012 matching your filters

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• Can Washington Make Your App Illegal?

  by Ahmed Siddiqui, Jonathan Godfrey and Mike Sax

  So you've worked for months writing code, assembling creative, and testing out your app until it it's finally ready for mass consumption. The App Store has approved it and you are getting solid reviews. But how are you storing your users' registration information? Have you taken adequate steps to ensure its authenticity? Do you know how old your users are or what information is being passed on to advertisers? A wrong answer to these questions could land you in hot water with the authorities. And Congress is considering regulations to strictly monitor the relationships you have with your customers. Our panel discusses avoiding privacy pitfalls. Experts will share their experiences negotiating with Congress and explain how to modify your app to avoid enforcement action by regulators.

  • Advertising
  • Authentication
  • Legal
  • Privacy

  At 5:00pm to 6:00pm, Monday 12th March

  In Salon K, Hilton Austin Downtown