Sessions at SXSW Interactive 2012 matching your filters

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• Community & Influence: How Not to Piss People Off

  Marketing is social. We're all sold. But how do you maximize your return in social without appearing like a douchebag? One the one hand, top influencers in the social space are the ones who can truly drive action back to your brand. Yet, on the other hand no one likes a brand who refuses to interact with the little guy. As social marketing becomes more serious, more serious metrics are being demanded -- learn what works and what doesn't. And what about service -- should influence affect whom you help first?

  • Community
  • Marketing
  • Metrics
  • Social

  At 5:00pm to 6:00pm, Monday 12th March

  In Capital Ballroom B, St David's Bethell Hall

  Coverage note audio clip