Sessions at SXSW Interactive 2012 matching your filters

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• Being Considered Obsolete Is Awesome

  by Alexandra Klasinski

  Lomography, a film camera community and company, has faced annihilation from not only digital photography, but now from mobile photo-sharing applications. We will talk about why, as a brand, they still grow and succeed; as well as tactics to refocus dying brands and most importantly, why it's a good idea to not please everyone.

  • awesomeness
  • Brands
  • Lomography
  • Market Trends
  • Photography

  At 12:30pm to 1:30pm, Monday 12th March

  In Capital Ballroom A, InterContinental Stephen F. Austin

  Coverage audio clip