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  • Content As a Means for Social Change

    by Biz Stone and Brian Sirgutz

    As social and Internet entrepreneurs search for ways to effect IRL social change by using online tools and platforms, the focus has been on social media. However, while social media has been the Internet's buzzword for some time now, research shows that content consumption actually represents 53% of all time spent online. Given that content takes up most consumers' time on the web, it's time to harness it as the most effective way to drive social change in the real world.

    At 3:30pm to 4:30pm, Monday 12th March

    In Exhibit Hall 5, Austin Convention Center

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