Sessions at SXSW Interactive 2012 about Brands and Content on Monday 12th March

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• Big Brands and You: Make the Love Connection

  by Craig Benzine and Alejandra Carvallo

  Brands want a piece of the social media pie. Content creators want to make money without compromising their voice and audience. The Rolling Stones once said you can’t always get what you want. But they were wrong. Big brands and content creators can get what they want while working together. Many brands and content creators collaborate in ways that bring value to their shared audiences. It just takes a little care, and a lot of trust. Panelists Alejandra Carvallo from Intel and one of the all time most subscribed personalities on YouTube, Craig Benzine (aka Wheezy Waiter), show what’s worked for them and earned hundreds of thousands of views of their content.

  • Brands
  • Collaboration
  • Content
  • Social Media

  At 3:30pm to 4:30pm, Monday 12th March

  In Capitol View North, Sheraton Austin Hotel at the Capitol