The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka possible consumers). It’s no secret that music is a great way to reach and connect with new consumers but today’s landscape offers more than just connections. Hear from Dan Vinh (Renaissance Hotels), Courtney Blacker (JanSport), Umut Ozaydinli (Deviant Ventures), Brad Josling (HIP Digital) and Panos Panay (Sonicbids) on how they’re using Social Music Marketing to tap into emerging bands and these bands’ marketing prowess to create new brand loyalists.
9th–13th March 2012