Sessions at SXSW Interactive 2012 about Brands and Music on Monday 12th March

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• Next Stage: Social Music Marketing: Bands, Brands & Fans

  The lines between the digital world and the music world have blurred. Every minute a band signs up for Twitter, posts something on Facebook or updates their website reaching millions of adoring fans around the world (aka possible consumers). It’s no secret that music is a great way to reach and connect with new consumers but today’s landscape offers more than just connections. Hear from Dan Vinh (Renaissance Hotels), Courtney Blacker (JanSport), Umut Ozaydinli (Deviant Ventures), Brad Josling (HIP Digital) and Panos Panay (Sonicbids) on how they’re using Social Music Marketing to tap into emerging bands and these bands’ marketing prowess to create new brand loyalists.

  • Brands
  • Fans
  • Music

  At 11:00am to 12:00pm, Monday 12th March

  In Exhibit Hall 3/4, Austin Convention Center