Sessions at SXSW Interactive 2012 matching your filters

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• Brand Journalism in the Real-World

  by Ann Handley, Erica Swallow, Jesse Noyes and Karen Wickre

  Brand journalism is often defined by what it isn’t. It’s not just blogging, it’s not PR, but it isn’t traditional reporting either. This session will focus not only on defining brand journalism, but also will go in-depth on what brand journalism looks like in action, how organizations can incorporate editorial practices and how traditional journalists can make the shift. MarketingProfs Chief Content Officer Ann Handley will sit down with Twitter’s Editorial Director Karen Wickre, Eloqua’s in-house reporter Jesse Noyes and Erica Swallow of Southern Swallow Productions to discuss what adaptations need to be made in corporate environments, how to mitigate bias, and what policies you should institute to ensure the emerging practice’s integrity. It’s brand journalism, with a real world emphasis. This session is sponsored by Eloqua.

  • Brands
  • Journalism
  • Public Relations

  At 9:30am to 10:30am, Monday 12th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage audio clip