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  • Group Buying for the Latino Demographic

    by Juan Gonzalez, Boris Portman and Alexandra Landeros

    There are over 500 group buying sites today, with more popping up every week. Although most of these reach the mass market, there has been very little traction by any group buying site in the fastest growing demographic in the United States. While Latinos represent close to 18% of the US population, with over $1 Trillion total buying power and $23 Billion online spending, reaching this demographic requires a different approach to sales, marketing, and technology.

    In this session, we will discuss what we have done to partner with local media and non-profits to allow for an engaging user experience that is unique and relevant to Latinos. Even if you are not in the group buying space, the ideas in this session will help anyone thinking about how to take a winning mass market business into an underserved yet highly profitable niche market.

    At 9:30am to 10:30am, Monday 12th March

    In Room 5ABC, Austin Convention Center

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