Sessions at SXSW Interactive 2012 matching your filters

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• All Day Event - PepsiCo Central

  This year, the PepsiCo Pavilion is going to highlight the intersection of analog and digital. Tune in, take notes and help them make sense of it all!

  Austin Convention Center: 1st floor, Palazzo, SW Corner

  • Analog
  • Digital
  • Lounge

  At 9:00am to 6:00pm, Monday 12th March

  In Austin Convention Center

• Have Latin American Media Become Social?

  by Valdir Ugalde

  The digital era has taken media in Latin America by surprise. While some media groups jumped in right away, others are still trying to decide how to (or if they should) join the digital and Social Media sphere. At the same time, new social media are approaching the Web audience by delivering relevant, timely and sometimes ad-free content. For example, YouTube recently broadcast the entire Copa America (a very popular regional soccer tournament) using a dedicated channel on its website, thus challenging the TV monopolies in several countries of the region.
  This session will focus on presenting the various approaches to Web 2.0 in media across Latin America. Attendees will gain a better perspective on demographic, political and cultural differences within the region, and the correlation with the main media groups accross the various countries. The session will include success stories to provide a more thorough picture.

  • Digital
  • Latin America
  • Media
  • Social

  At 12:30pm to 1:30pm, Monday 12th March

  In Room 5ABC, Austin Convention Center

  Coverage audio clip slide deck

• Frank Rose Book Signing

  by Frank Rose

  Frank Rose signs his book ‘The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories’ at the SXSW bookstore.

  • Book Signing
  • Digital
  • Film
  • Story

  At 4:00pm to 4:15pm, Monday 12th March

  In Ballroom G Foyer, Austin Convention Center

• John Romano and Evan Carroll Book Signing

  John Romano and Evan Carroll sign their book ‘Your Digital Afterlife: When Facebook, Flickr and Twitter Are Your Estate, What's Your Legacy?’ at the SXSW bookstore.

  • Book Signing
  • Digital

  At 5:15pm to 5:30pm, Monday 12th March

  In Ballroom G Foyer, Austin Convention Center