Sessions at SXSW Interactive 2012 about Religion and Digital on Monday 12th March

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• Bridging the Digital and the Divine

  by Adrienne Baker, Paul Drohan, Mathew Tombers, Patton Dodd and Daniel Pawlus

  Surveys regularly show 80% of Americans consider themselves religious or spiritual. How do religion and faith play out online, and how are organizations trying to engage diverse faith audiences? In this panel, 3 highly successful faith organizations and the interactive agency that has supported them will discuss their success and frustrations as they try to bridge the digital and the divine. Patheos will share their expertise in social media engagement and talk about how to monetize content in the faith space without losing your soul. Odyssey Networks will show how they are using multiple applications, including a mobile app, to distribute content. Interfaith Youth Core (IFYC) will discuss their new digital strategies, via their Webby-nominated website and social media platforms. Digitaria will bring its extensive interactive knowledge and the new technologies they use for both non-profit and Fortune 500 clients to drive engagement and dynamic user experiences.

  • Digital
  • Religion
  • Social Media
  • Spirituality

  At 12:30pm to 1:30pm, Monday 12th March

  In Capitol E-H, Sheraton Austin Hotel at the Capitol

  Coverage audio clip