You know who you are: Your clients are large and their marcom departments, though not as highly funded as the advertising departments, need rich media to get the job done. Both big budget ads and small B2B marketing efforts want to achieve the same things: behavior change, message recall, and positive brand effect. So why is the level of creativity in our executions so different? Why are we producing fewer strong creative ideas? If the blog world’s murmurs about a creative crisis in interactive advertising are true, then what do we call what’s going on in our own B2B interactive marketing? A creative meltdown? Because the interactive space is the prime medium for B2B marketing, it’s important to ask these questions to assess how we can challenge ourselves to raise the creative bar to execute great creative ideas that assure client satisfaction.
Wondering how to stay relevant in today's 24x7 media environment? You're not alone.
Today, brands aren't built just through carefully orchestrated ad campaigns or splashy publicity stunts. Perceptions are also formed through the news stories of the hour and the timely stream of online conversations about brands.
Savvy marketers are retooling their communications practices to market more nimbly and take advantage of fleeting opportunities, online and off. It's the age of extemporaneous marketing.
In this lively panel, media experts from communications consultancies and blue chip consumer and b2b brands will debate the merits of real-time techniques in the marketing mixes of the future.
Panelists will discuss real-time marketing's value, practical tips for how to bring it to life in your organization, and what the future holds for early adopters. New research findings will also be unveiled, providing fresh insights on real-time marketing's impact on consumer perceptions and behaviors.
Along the way, this panel will provide tangible examples of organizations that are doing it right -- and frank discussion about brands that botched real-time marketing efforts from the word go.
Attendees will walk away with a better understanding of what real-time marketing can do for their businesses, and some sage advice on how to prepare for the future.
9th–13th March 2012