Sessions at SXSW Interactive 2012 about Brands and Marketing and Luxury Business on Monday 12th March

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  • Genius or Feeble? Ranking Luxury Brands Digital IQ

    by Scott Galloway

    How do Chanel, Louis Vuitton, BMW and Rolex stack up across digital platforms. NYU Stern Professor of Marketing Scott Galloway, has developed the L2 Digital IQ Index® to evaluate the digital competence of brands across more than 350 datapoints. The flagship Luxury Index ranks 100 iconic luxury brands across four dimensions: Site & E-commerce, Digital Marketing, Social Media and Mobile, and assigns them a Digital IQ.

    This no mercy, no malice review helps brands allocate capital more efficiently and serves as a proxy for which firms are most innovative. L2 has established a statistically significant relationship between Digital IQ and shareholder value and revenue growth.

    What's your brand's Digital IQ?

    At 5:30pm to 5:45pm, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin