Sessions at SXSW Interactive 2012 about Marketing and Customer Service on Monday 12th March

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• Get Bold: Using Social Media

  by Sandy Carter

  Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever.  How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!)  as we did in marketing?   How do companies become a Social Business?   Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.

  • Business Processes
  • Competitive Advantage
  • Customer Service
  • Marketing
  • Public Relations
  • Social Media

  At 10:00am to 10:20am, Monday 12th March

  In Ballroom G, Austin Convention Center

  Coverage audio clip

• Brands That Believe in Sex After Marriage

  by Noel Franus

  We work so hard to get people to like us. Buy this! Click here! Love me! So why is it that so many people—and most brands—suck at keeping things lively once they have us on the hook?

  Customer service generally stinks. Products rarely evolve with our needs. And loyalty programs are usually no more than a carrot on a string.

  A marriage isn’t supposed to be this dull.

  We’ll take a look at the nitty-gritty psychology and behaviors associated with keeping things exciting long after buy-in, explore left-of-center approaches to bringing customers back and serve up inspiration for designers who want to to create experiences that build customers for life.

  • Brands
  • Customer Service
  • Marketing

  At 3:45pm to 4:00pm, Monday 12th March

  In Texas Ballroom 4-7, Hyatt Regency Austin