Sessions at SXSW Interactive 2012 about Interactive and Mobile on Monday 12th March

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• The Frontline Report of Japanese Interactive Arts

  by Daito Manabe, Motoi Ishibashi, Yasuharu Sasaki and Kensuke Sembo

  Dentsu, a Japanese advertising giant has been trying a new frontier of marketing in a society where virtually everybody has high speed mobile Internet connection. In this session, by introducing the cutting-edge Japanese Interactive Arts, we will reveal why those unique arts were born and how they have been received, supported and evaluated by mobile-driven Japanese society. This panel will tell you what it is like to live in 24/7 connected communication infrastructure and show where the future of mobile marketing is heading.

  • Advertising
  • Arts
  • Interactive
  • Mobile

  At 11:00am to 12:00pm, Monday 12th March

  In Salon FG, Hilton Austin Downtown

  Coverage audio clip