Sessions at SXSW Interactive 2012 about Social and Motivation on Monday 12th March

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  • Secrets to User-Centric Social Experience

    by Jack Jokinen

    People have certain fundamental wants and desires that drive them to take actions every minute of every day. Businesses, to be successful, must understand their consumers’ wants and desires, and must be able to subtly and seamlessly incorporate them intro branded marketing efforts. Here, we’ll pinpoint the set of innate wants and desires that resonate most effectively in digital and social, discuss how to leverage those desires to generate engagement, and share examples of how campaigns have successfully mapped user flows, business objectives, and consumers’ desires to drive results for brands in the space.

    At 11:00am to 11:15am, Monday 12th March

    In Texas Ballroom 4-7, Hyatt Regency Austin